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Porter Five Forces

Company analysis from strategic perspective is an important part of this project. In order to carried out strategic analysis of Google Inc , Porter five forces analysis has been used. The model of the Five Competitive Forces was developed by Michael E. Porter in his book “Competitive strategy: Techniques for Analyzing Industries and Competitors” in 1980 ( (Recklies).

Porter’s model is based on the approach that a corporate strategy should meet the opportunities and threats in the organizations external environment. This framework checks the influence of five forces on the industry. A good business manager needs to understand and analyze this model through his analytical skills and abilities. The firm can get an edge over its competitors by using Porters five forces analysis. Porter’s five forces include bargaining power of supplier, bargaining power of buyers, Threat of new entrants, Threat of substitutes and competitive rivalry.

Limitations Of Porters Five Forces:

There are some limitations of porters Five forces analysis. This model assumes a classic perfect market. The model assumes a relatively static market structure. Furthermore this model does not take into account strategic alliances, electronic linking of information system of all companies along a value chain etc. Model is based on the idea of competition; it further assumes that companies try to achieve competitive advantage over other players in the market as well as over suppliers and customers.

Sources Used

Information gathering was one of the important step in this project. The importance of unbiased information is very necessary. It is very essential that the information gathered should be accurate and provide neutral view of the company and the market. Selection of the sources of information was one of the important parts of this project. The sources used to collect; compute and analyzed data are mentioned below

Annual accounts of Google Inc: For ratio analysis, the data has been collected from the annual accounts of Google Inc. The most important source of financial data on which the key ratios are based and are necessary in analyzing the financial situation of the company are the annual accounts of Google Inc.

Annual accounts of Microsoft: Microsoft financial data is also collected in order to draw comparative analysis. For this data has been collected from annual accounts of Microsoft.

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