A Study on the Company’s Responsibilities-企业责任的研究 [2]
论文作者:英语论文论文属性:课程作业 Coursework登出时间:2014-04-14编辑:caribany点击率:7358
论文字数:3347论文编号:org201404111536073207语种:英语 English地区:英国价格:免费论文
关键词:Company’s Responsibilities企业责任stakeholder’s responsibility利益相关者的责任corporation’s benefits
摘要:公司的主要责任是盈利,但同时也应该注重社会责任的履行,所以企业在发展的过程中会有一些矛盾,因为社会的需求是多元的。企业不仅要让其本身好,还要对社会和环境有所贡献,提高生活质量和促进社会的可持续发展。
ages from bottom to top are: the economic responsibilities, the legal responsibilities, the ethical responsibilities and the philanthropic responsibilities (Stephanie, 2008). There are many advantages on the stakeholder’s responsibilities for the business. First of all, fulfilling the
corporate social responsibility is good for increasing the profitability of the company, because o fit can help the business build up the well visualization for achieving the long-term objective (Acquier, et al, 2008). In addition, it is good for the continuable development of environment and resources. Therefore, it shows that there is a strong relationship between the companies’ responsibilities and the wide range of stakeholders in society nowadays.
First of all, the economic responsibility of the company is the foundation upon which all other levels rest in corporate society responsibilities, based on the Carroll’s pyramid model. The firms should consider the social responsibility under the condition of the company can keep a good development itself, unless other responsibility will be the burden for the business. John (2006) has shown the economic responsibility for the shareholders can enrich the stakeholder or society, as a result of it can help the national economic have a rapid and steady development. The Michael E. Porter theory mentions that the corporate economic objective and the society responsibility can be compatible in the modern society (David, 2007). Based on the view of Nigel & Nikala (2009), some managers of the company consists that supplying some extra responsibility will decrease the retained profits, as a result of it could add extra costs on the process of production and extending. But actually, the economic responsibility to the stakeholder has some strongpoint to the companies. Take the SONY Company as an example; it used the economic responsibility to absorb many customers’ attentions. For reducing the costs of products, SONY company is trying t make the production and used information more clarity so that decrease the customer’s risks when they bought the SONY company’s technical products. The Sony Company used some alloy steel instead of the traditional steel for making the façade of the equipment, which is the representation of economic responsibility. Compared with other technological companies all over the world, the SONY Company utilized the economic stakeholders’ responsibility maintaining the strong competitive position in the serious competition environment. Due to the tenet of implementing economic responsibility is to make business as profitable as possible; the transaction cost theory emphasizes that the phenomenon of professional work divided result by the operation of the economic system and the market pricing mechanism. Thus, the economic responsibility can reduce the transaction costs for the business, which can make the rational consumers prefer these companies. On the other side, the cost of using the market pricing mechanism is a little higher, so that it forms the corporate mechanism. Hereby, the companies should use the economic responsibility to the customers which is also the stakeholder in society for keeping the steady social mechanism. The investments on the economic responsibility of the corporation can endow the product with the property of society responsibility which can be seen as a differentiation
strategy. There are many researches on the economic responsibility for corporations. Based on the analy
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