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论文作者:英语论文论文属性:硕士毕业论文 dissertation登出时间:2015-06-05编辑:felicia点击率:27211
论文字数:9487论文编号:org201506042342268559语种:英语 English地区:美国价格:免费论文
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摘要:这是一篇美国留学论文,浅析了企业社会责任的重要性。希望大家从中了解到社会责任的意义和价值。
As of the end of 2009, GM has sold less than 1,000 hybrid vehicles (GM, 2009). This compares with companies such as Toyota (see chapter 5), who have sold more than 1m around the world. Clearly, GM's attempts to create an environmentally friendly and socially responsible vehicle have been somewhat stymied by an inability to capitalise on apparent public interest. Most US users of hybrid vehicles buy imported Toyota machines, with the Japanese manufacturer having captured around 75% of the American market (Toyota, 2009b). When the US government was forced to help GM (and other US car manufacturers) with its recent stimulus package, it was apparent that there was disappointment in some quarters concerning the lack of an emphasis on the need to promote environmentally-friendly vehicles. However, this lack of emphasis arguably reflects the fact that there isn't enough of a market for GM to justify the kind of investment that the hybrid sector requires. Consequently, GM - like Ford and Chrysler, the other two barely surviving US car giants - has focused on its core brands and products, and for now this means little attention to environmentally friendly vehicles.
Case Study 2: Toyota (Japan)
Background
Toyota is the world's largest car manufacturer by sales (Isidore, 2009), with annual revenue in 2009 standing at $263.42bn - down 21.9% on the previous year's figures (Toyota, 2009). The company has a massive worldwide presence, with factories in over 30 countries including the US, the UK, France, Brazil, Portugal, Russia, India and Japan. Since the late 1990's, Toyota has been the most prominent exponent of hybrid technology and environmentally-friendly options such as electric cars. Ranges such as the Toyota Prius have become recognised as symbols of a new generation of car manufacturing in which the environmental and social impact of vehicles is a key consideration. Although sales of these hybrid vehicles have not, as yet, surpassed sales of Toyota's traditional diesel-engined cars, the company is at the forefront of the environmentally-friendly, socially responsible market and as such expects to capitalise massively when the market for such vehicles reaches maturity.
However, Toyota - like most other car manufacturers - has experienced difficult financial times in recent years. With revenue down and the company reporting its first net loss in more than seventy years, 2008 was a traumatic years for a company that traditionally prides itself on stability and reliability. Like its domestic rival Honda, and many of its international rivals, Toyota had to ask for government loans in order to remain competitive; however, while many other companies needed these loans in order to survive, Toyota requested loans simply because it wanted to ensure it remained competit本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。