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nal and traffic safety programs together. However, one key aspect of the CCD launch was Toyota's formal acceptance of the global warming phenomenon, and of the car manufacturing industry's role in accelerating global warming and thereby threatening the environment. Among the CCD initiatives designed to improve Toyota's contribution to the environment were:

A reforestation program, providing funding for reforestation schemes around the world, including Japan, North and South American, and Europe.

An educational program, designed to help school-children learn about the need to protect the environment.

Research funding, providing money for research into reforestation and other methods of combating the effects of global warming.

CCD also expressly committed Toyota to a series of regional Harmonious Society programs, designed to promote philanthropy, welfare and self-reliance within local communities, and to demonstrate ways in which these communities can help themselves, and less fortunate members of society, to improve their local environment. Volunteer activism was promoted as part of this scheme, with Toyota employees in Japan encouraged to spend time working with charities and other organisations. CCD also enabled the construction of a Toyota museum in Tokyo, with the aim of educating people about not only the history of the company, but also about the key principles of CCD. Many analysts broadly welcomed CCD as an affirmation of Toyota's social responsibility, and the company remains one of the firmest backers of the need to educate children about the dangers of climate control. Toyota's funding of research has also enabled significant work to be undertaken regarding experimental reforestation techniques, as well as work on new fuel and automotive technology. Although the benefits of this research have yet to be seen in the real world, this is largely due to the necessarily long periods of testing, and the company confidently predicts real world application to be manifested by 2015 for a number of projects.

Environmentally-Friendly Technology

As well as focusing on social responsibility through its CCD program, Toyota has also been arguably the most active proponent of environmentally friendly cars. The company has noted that these vehicles can not only cut down on pollution, but can also improve local communities by running more efficiently and with less noise. As part of its drive to improve its environmental standing, Toyota initiated the Hybrid Synergy Drive (HSD) project in the early 1990's, with the aim of developing a cohesive set of hybrid car technologies which allow Toyota's Prius, Hybrid and Lexus ranges to operate as full hybrids (i.e. fully powered by electric batteries) rather than mild (partial) hybrids. HSD has been extremely successful since its launch, and in 2009 the company announced that it had sold more than 2m hybrid cars, resulting in a cumulative estimated reduction in CO2 emissions of around 11m cubic tonnes (Toyota, 2009b). HSD has allowed Toyota to corner 75% of the US market in hybrid cars, 63% of the European market, and 61% of the Japane本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。