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iversity, most students are shooting with DV original movie , only "green . Unfinished "and" the other side "is a digital movie cameras , and then in the latter part of the Faculty of Arts laboratory clip production, others are Chittagong TV or a movie shooting community members . So , when they were shooting for the sophistication of the screen only second best , audio input is also subject to the impact of external audio equipment ; same time, because of the lack of professional theory and technology , but also makes the original film students in post production slightly rough , resulting in overall production can not reach a higher level.

2 , software problems

Students' lack of professional knowledge of film and television production , is also a serious lack of social experience in dealing with certain issues still remain on in the more superficial level, can not be the depth of excavation . For the setting of the story , character design , emotional expression , etc. is only in contact with the film from the previous films, so students original film's plot identical phenomenon is more serious , characters, lines, plots are more old-fashioned , the lack of fresh perspective and practices.

3 , funding problems

Most of the students are from the original film their own interests , there is no formal financial support. To save costs, they will try to choose the location on campus , props as simple as possible , as far as possible by the actors themselves out clothing , basically is a character performances . Superposition of all these factors together , hindering the original film to the college level pace .

Conclusion : Because there are many college original movie realistic constraints, led to this video works after the peak experienced in Jilin University , quiet. Rapid growth in the number of occurrences at the same time , did not achieve a leap in quality , but in a difficult predicament .

Third, the media - media analysis (In Which Channal)

Any media that is used to disseminate information in a single or series of objects , which is used for long-distance communication or any kind of long-term preservation of information devices. • ○ 5 Wilbur Schramm in his classic book " Communication Studies " is mentioned : " The medium is the process of inserting spread to widen and extend messaging tool ."

From Table IV , we can see at Jilin University campus principal means to advance publicity posters and banners , mainly in the main campus of publicity for the production of trailers on the network transmission based. Means over a single, scope and impact of propaganda effects are relatively narrow. " Shore" is listed five films spread the widest range of one , the best one .

Conclusion : Currently, a large number of students are based on original movie posters banners and other primary propaganda tool for advance publicity on campus . Most of these movies are not on campus outside the pre-publicity. With the advent of the Internet age , many college students are the original creators of the film began to try to make trailers, Youku , potatoes, cool six reproduced on other video sites in order to achieve the effect of publicity . However , this is only a small range of publicit