英语论文网

general manager, we started publishing the magazine only in Serbian language (due to the fact that we have 300 workers who don't speak English), we translated the copies for the foreign members of the team and it was sent to them in a electronic version. In that sense, we are really giving advantage to Serbian language.' (Dzelatovic Maja, director of marketing and communications of Holcim Srbija A.D.)

Nevertheless, when analyzing the managing process we could notice that till now managers communicate a great deal in English, since the fact that they are mainly foreigners and that communication with regional headquarters and office in Vienna is also in English. Furthermore, all incoming documents are in English, too.

What is also very important is that, besides geographic diversification and specialization, Holcim based its fundamental strategy on global standards local management. When Holcim came to Serbia, there were 20 ex-patriots working within the management. Today, the company has 5 of them, out of which three are working only on investment project and it is their sole duty, and practically only 2 of them are here on full-time basis, as members of top- management. One of them is the general manager - which is a technical function, and all other managers are local people.

As far as Serbian culture traditions are concerned, the company pays special attention to this subject. For example, all employees have a day off when it is their 'slava' and all Serbian festive occasions are respected.

Additionally, Holcim organizes a Christmas party for all employees every year before the foreign members go away for their Christmas holidays, but the party itself is organized in a Serbian way, with the folk music, just as the local people like it.

However, when it comes to standard work procedures, Holcim insists on the Swiss way - work, order and discipline, and everyone is doing their best to achieve it.

结论——Conclusion

The research question of this thesis, which the author attempts answer by doing a case study on Holcim Srbija A.D. is the following:

'Do multinational companies have a positive contribution to Serbia's socio-economic development and overall economic growth?'

In order to answer the research question, the author focused on answering key questions set in the chapter of the literature review:
 1.What types of MNEs are currently operating in Serbia?
 2.Do MNEs contribute to the employment increase of the local staff in Serbia?
 3.Do MNEs improve managerial and entrepreneurial techniques and strategy of managers in Serbia?
 4.In which way are MNEs introducing new business logics and pragmatism in the Serbian environment?
 5.Which variables are influencing the success of MNEs operating in Serbia?
 
Key question no. 1 has been answered in the chapter 'Serbian environment for multinational investment' where the author described the types of business activities multinational companies. The analyzed case study in this chapter also points out to one specific type of multinational enterprise and its operations in the Serbian market.

Regarding the key question no.2 and the contribution of multinational companies to the employment increase of the local staff in Serbia, the case study showed that before the purchase by the本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。