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?Good geo-strategic position
?Qualified workforce with a capacity to quickly adapt to changes within a company.
?Lower labour costs especially for qualified personnel and workers that can be trained.
?Improved investment climate that keeps on improving.
?Natural resources

Furthermore, potential obstacles have been identified:
1.Serbian language can appear as an obstacle, having in mind the fact that the official language of the company is English.
2.Transition process in which Serbia is currently involved. Holcim Srbija A.D. encountered several difficulties due to the following facts:
?The company can not start with any Greenfield investments if it does not obtain regular papers like land books, property over the land, different kinds of permits, licenses etc. This still represents 'the grey zone' of Serbian economy, and Holcim Srbija A.D. is trying hard through its various activities within Foreign Investors Council, American Chamber of Commerce and other organizations to influence the state administration to facilitate access for foreign investors.
?Another type of problem that the company encounters is that within the cement industry, there are other concrete factories which are constantly doing business in the 'grey zone'. This means that these companies do not pay VAT, they employ workers which are not listed in their regular books, they do compensation businesses with concrete, while Holcim does everything according to the law, in the 'white zone'. This represents a big problem and is very common for countries that are in the process of transition and it takes time for all participants in the industry to become equal and to do business under the same conditions and rules.
3.The still existing relative isolation of Serbia from the regular flows of world trade.
4.The consequences of the World Financial crises which are becoming more severe and are affecting all participants in the international markets.

According to the main objectives and the methodological framework of the present doctoral thesis, the first case study research was done with Holcim Srbija A.D. The research on this company, which was conducted by using interviews, revision of original documentation and the analysis of activities of the company, points out the following, very positive effects that could be fragmented on the company level itself, as well as the local and the country level of Serbia:
1.Holcim Srbija A.D. succeeded in conducting successful business operations in Serbia, while at the same time becoming a 'roll model' company from the perspective of the Serbian authorities, local community and citizens. It represents a successful example of a company privatization in a country which is in the transition process.
2.Contribution of Holcim Srbija A.D. to the field of cement industry in Serbia and its internationalization is significant. The company is the first one in Serbia to obtain several ISO certificates of quality regarding work quality, quality of products and services, safety at work, and environmental protection. Furthermore, Holcim Srbija A.D. requires its partner companies in Serbia to have equal standards of their products and services, which actually increases the quality of products and services offered to the Serbian market and its citizens.
3.Establishment of good and partner rela