英语论文网

论文题目：外国酒在中国的销售渠道。（是集体写的大论文的一部分）
论文语种：英文
您的研究方向：红酒及烈酒管理
是否有数据处理要求：否
您的国家：法国
您的学校背景：高等商校
要求字数：2000
论文用途：硕士课程论文 Master Assignment
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：这篇大论文是写一个外国的进出口公司在中国卖酒，红酒白酒烈酒都会卖，主要是卖欧洲的酒法国酒为主。我的部分是写在中国的销售渠道部分。所以直入主题就可以。

英语论文网留学生论文法国论文

The sale channels of foreign wine in China

At present, imported wines share a small part of the Chinese market, for example, the imported red wine is about sharing the 10% of the Chinese red wine market. China is a country which has a long historic culture on wine, and wine has an irreplaceable position in China Daily life. There are many different kinds of wine which has their own brand. So there is fierce competition. As a new brand, the imported wines need do enough work before entering into the Chinese wine market.

1. The preparation before entering the market
1.1 Market research
Before entering the Chinese market, the foreign wine brand must do sufficient market researches. As competition intensifies, the market research is paid more and more attention by the enterprises. Nowadays the consciousness of customers is becoming continuously rational and mature, so in order to obtain bigger market share, the companies must do the market research.

Because of the difference of wine and market, the research should be different. The companies can do the market research on the basis of the own actual situation and consumption goals. The companies should do a detail research on the target market and https://www.51lunwen.org/businessenvironment/2012/0619/1957159773.html determine the relative importance or urgency of the target market. In addition, it also am effective strategy to subdivide the researches due to the customs, areas and life styles of the customers, and it will be in favour of the deepening the service and extending the product life cycle. Only do a good research on the market, and do subdivided management, the enterprises can provide professional and personalized service to the customers. And then the enterprises can understand the regional market consumption culture consumption idea and etc, and make complete marketing plan and strategy.

2. The sales channels

Reference

Brady Sidwell, Jean-Yves Chow & Marc Soccio, China: the world’s fastest growing market for wine, Food & Agribusiness Research and Advisory, www.rabobank.com/far

C Whan Park, Sandra Milberg & Robert Lawson 1991, Evaluation of brand extensions: the role of product feature https://www.51lunwen.org/business/ similarity and brand concept consistency, Journal of Consumer Research, vol. 18, issue 2, pages 185-93

David B. Montgomery 1975, New product distribution: an analysis of supermarket buyer decisions, Journal of Marketing Research, Vol. 12. No.3. Aug.

Jean L. Johnson, Ruby Pui-Wan Lee, Amit Saini & Bianca Grohmann 2003, Market-focused strategic flexibility: conceptual advances and an integrative model, Journal of the Academy of Marketing Scicnce, Volume 31, Number 1, Pages 74-89

Robert F. Hurley, G. Tomas M. Hult 1998, Innovation, market orientation, and organizational learning: an integration and empirical Examination, The Journal of Marketing, Vol. 62, No. 3 (Jul., , pp. 42-54