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ished designing. Rather, it is the start of the operation of a website. On the one hand, the website should be designed and updated at any time for a better looking and being more comfortable. On the other hand, the website should always be updated timely for any of its new products and services. Many big websites are trying different ways to maintain and improve their websites. For example, Amazon is taking advantage of the content management systems. The systems enable all its employees to have access to its websites, even from their own computers (McLoughlin & Aaker, 2010). Normally, the content management system is based on data analysis, which requires its staff members to first collect data from the website and then make an analysis of it to get a conclusion of its extent of customer satisfaction. Results have shown that this is a good way to maintain its websites and promote its business. Therefore, it will be a good suggestion if Argos also take this measure and try to improve its website from the perspectives of after sale services and website maintenance.

5. conclusion

5.1 competitors

At the present time, Argos has an edge over two of its main competitors, namely ASDA and Amazon, mostly doe to the reasons that it is the first merchandise retailer in the UK. What’s more, before the foundation of ASDA and Amazon, Argos has already built its sound network. However, its competitors, ASDA and Amazon, are keeping developing at a high speed. Argos should be fully aware of the situations, both threats and opportunities, and managing to find better ways of strengthening its business.

5.2 value analysis

For Argos, its main value lies in that it acts both as a buyer and supplier. On the one hand, Argos should behave itself as a buyer, that is, to keep in a good and healthy relationship with its suppliers, so that to ensure that it can always have access to cheap and good-quality products and services to offer to its customers. On the other hand, being a supplier, Argos should try to improve the quality of its products and services. Besides, Argos should maintain its relationship with its regular customers while in the meantime developing more potential customers. What’s more, Argos should also learn from its competitors and try to expand its business.

5.3 web experience

In fact, a user’s web experience can be of vital importance when he enters a website, especially one which has the same product with the same price. Usually at this time, customers will go to the one whose website makes them more comfortable. For example, a lot of people tend to go to Amazon for online shopping. Thinking deep over it, we may find that Amazon’s website looks more direct and makes the web users feel more comfortable. So I think it would be a good idea if Argos could have its website redesigned. What’s more, Argos should try to improve its after-sales services in order to have a competitive advantage maybe over Amazon and ASDA.

5.4 what’s the future for Argos

Before, Argos was making its market segmentation by demography. But results show that it was not a very本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。