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Methodology ________________________________________________________ 5
2.1 Quantitative and qualitative approaches _____________________________________ 5
2.2 Qualitative approaches __________________________________________________ 7
2.2.1 Reasons for employing qualitative research methods _____________________ 7
2.3 Case study method _____________________________________________________ 9
2.3.1 What is a case study? ______________________________________________ 9
2.3.2 Applications of case study _________________________________________ 10
2.3.3 Relevancy of case study ___________________________________________ 11
Chapter 3 Literature review ____________________________________________________ 12
3.1 Definition of supply chain _______________________________________________ 12
3.2 What is effective supply chain management? ________________________________ 13
XIAO SHEN
@ September 2009
Warwick Manufacturing Group
University of Warwick III
Trust in supply chain
Evaluating the establishment of trust in
supplier–buyer relationships and building on the
CONSTRUCT© Framework of good practice MSC Supply Engineering & Logistics
3.3 How supply chain can be developed ______________________________________ 14
3.4 The importance of evolution supply chain relationship management ______________ 15
3.5 Different types of relationships with suppliers ________________________________ 16
3.6 How to build relationship with suppliers ____________________________________ 19
3.7 The importance of trust establishment _____________________________________ 22
3.8 The definition of trust ___________________________________________________ 23
3.9 Different types of trust __________________________________________________ 23
3.10 What kinds of trust can be established in particular circumstances? _____________ 27
3.11 Culture differences determine trust _______________________________________ 28
3.11.1 What is culture? ________________________________________________ 28
3.11.2 How culture affects trust __________________________________________ 29
3.11.3 Comparison of the differences in understanding of trust in Western and Eastern countries in particular, Japan _____________________________________________ 30
3.12 Review CONSTRUCT© Framework ______________________________________ 32
3.13 The part of CONSTRUCT© framework has been enriched and updated. _________ 41
Chapter 4 Practice and implications_____________________________________________ 43
4.1 Case study objectives __________________________________________________ 43
4.2 Toyota background ____________________________________________________ 43
4.3 Case study __________________________________________________________ 44
4.3.1 Build a solid and long-term partnership _________________________________ 46
4.3.2 Are suppliers equally created? _______________________________________ 46
4.3.3 How Toyota builds trust with suppliers _________________________________ 48
4.4 Toyota work culture ____________________________________________________ 50
Chapter 5 Literature critical analysis and discussion ______________________________ 52
5.1 The way the analysis was performed ______________________________________ 53
5.2 The types of supplier relationship that could be built to achieve trust _____________ 53
XIAO SHEN
@ September 2009
Warwick Manufacturing Group
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