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论文作者:www.51lunwen.org论文属性:本科毕业论文 Thesis登出时间:2015-04-21编辑:felicia点击率:27411
论文字数:论文编号:org201504202227025833语种:英语 English地区:澳大利亚价格:免费论文
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摘要:对于年度报告你有多少认识和了解?这篇文章不仅了解到现有年度报告一些局限性,也向作者学习学术性文章写作方法!
At this point of the study, the researchers tried to identify the brands switchers intend to switch. The results are shown in the matrix 5.1. It is clear that, most of the switchers want to switch towards Berger. This rate is the highest for Asian Paint users, where 22.22% of this type of customers want to switch towards Berger, while 13.33% pf Elite paint users and 11.11% of Moonstar users want to switch towards Berger. At the same time, another interesting fact was found that, 20% of the Berger paint users want to switch to Asian paints. So, a cross switch tendency can be seen between the customers of Berger and Asian paints in the paint industry of Bangladesh.
6.2.5 Customers' Expectation from the Industry
Customers' expectation from the industry was measured using two questions-
1. What type of upgradation do you want from the paint companies of Bangladesh
2. What type of product would you introduce if you were the owner of a paint industry.
A huge number of customers expect a high quality of paint with low cost. But this is a much generalized form of expectation. So the researchers provided some probe to the customers and the expectations derived has summarized in the 6.6
It is evident that most of the customers (32%) want low price paints, while 23% want weather resistance paints. Also a significant portion of the customers (17%) require beneficial container size and 13% want durability. 5% of the customers want texture colors and 4% want warranty from the company. Other reasons have very little significance to mention.
6.2.6 Customer Ranking of Paint Companies
In the study, customers were asked to rank the paint companies of Bangladesh on the basis of the quality of product and service they provide. The ranking scores and rank positions of the top 5 companies are shown in table 6.10.
It is again clear that Berger is in the first position in ranking outscoring the next ranked company Elite with a rank score difference of over 500. Asian is in third position and having a close competition with Elite. Roxy and Pailac are in fourth and fifth positions respectively.
6.2.7 Customers' Media Choice
Customers were asked in which media they have seen or heard advertisements of paint within the last one month. From their answers, the media choice of customers is prepared. Table 6.11 shows the media choice of the customers of paint industry. From the table, it is evident that, TV has the highest customer awareness followed by billboard. Shop signboard has also got significant amount of customer awareness.
6.3 Expert Opinion about Paint Industry
While asking the customers the question, from where you got information regarding paint, 144 respondents said they were influenced by the painter本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。