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icial for the painters as they generally took that token. But this practice is currently stopped by Berger, as a result painters are not getting any incentives at all. The only benefit they receive is t-shirts, which is also very irregular.

Research team asked painters what type of assistance they want from the paint companies. They detailed a number of assistance, shown below:

1. Cash incentives if a painter helps a customer purchase paint of a particular company

2. Hand protection (gloves)

3. Get together, picnic, etc.

4. An incentive on fulfilling a target of paint purchase.

6.3.3 Developers and Architects

Developers and Architects do not have any direct connections with the paint companies. They don't receive any incentives of any sort from them. But it seems that, Developers and Architects have a significant role in modifying customers' purchase intentions. Research team has discussed with some developers and architects of Dhaka and Chittagong city about their opinion regarding to this matter. They told the research team that, their only intention regarding the suggesting customers about paint is to ensure the quality of the apartment/flat/house. Most of the developers and architects suggest their customers to use Berger paints from the fact that the quality of Berger is higher than other available paints in Bangladesh. They said that Berger paints lasts 1.5 times longer than other paints, it don't tend to discolor, swell, powder or chalk like some of the local paints. The only problem with Berger paint is that it is costly than other paints.

The research team think, although paint companies do not have direct relationship with developers and architects, but doing so can be beneficial for both parties. Developers and architects are important reference group for paint industry. So if paint companies can satisfy them by providing with some sort of benefits, they can promote products more. The example of pharmaceuticals industry can be followed in this regard. In pharmaceuticals, pharmaceuticals companies provide various incentives to the doctors like cash, gifts, picnic, study tour, etc. Paint companies can do similar thing to the developers and architects.

7.1 Competitors' View

1. Berger has the highest share of market, mind and heart of 69.9%, 79.3% and 73.6% respectively.

2. Berger has the distinct position in customers mind from the quality and service perspective, although in a backward position from price.

3. Berger has the highest brand awareness followed by Asian and Elite.

4. Berger is also in leading position from Brand Strength. Asian is in the second position, very closely followed by Elite.

5. From Brand Equity perspective, Berger is in the leading position followed by Asian and Elite.

6. Berger is in the leading position in customer ad awareness, again followed by Asian and Elite.

7.2 Customers' View

7. The average paint duration for the customers is 34 month.

8. Average cost at each occasion of painting is 42626 taka.

9. The average demand for paint is almost 103 l本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。