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Another popular retail format which is just picking up in the Indian market is the bars. Bars in India have mostly mushroomed around metros and other urban areas. There are very few bars in other parts of the country. Traditionally consumers bought the liquor at wine shops and consumed them at home. However, now with the advent of Restaurant/Bars, Bars and clubs, the consumption habits are changing. Bars in India are of various types. Some are social bars where people get together to socialise drink, eat and have fun. Some of these bars are theme based like the Hard Rock Cafe and TGIF. Then there are the shady bars where only men go. Bars with a big enough dance floor are termed as nightclubs. Sports bars are another kind of bars which have just made their way into the Indian market.

Sports bars are bars where sports fans find an authentic sporting ambience with large LCD screens for watching live feeds of important international matches, pool tables, basketball courts and video games. Today there are close to 30 sports bars in India across various metros. The biggest player in the Indian market currently is Future Group's subsidiary Galaxy Entertainment Corporation Ltd. It has two brands under it, “The Sports Bar” and “Sports Express.”

Sports Express offers a wide variety of entertainment activities ranging from Television Programmes, Cricket, Soccer, Pool, Basket-Ball area, Darts and certain places also have a Cricket Pitch. They also serve various Indian and imported brands of liquor along with pan Indian cuisine. It has seven outlets in various cities and another four outlets in the pipeline.

“The Sports Bar” another brand of Galaxy Entertainment Corporation Ltd is located in Mumbai. It is a complete sports bar complimented with an unrivalled ambience. It has a giant screen, multiple LCD TV's, basketball court, pool tables, punching bags and dart boards. It is a favourite destination for many professionals who just wish to unwind after a hard day's work.

Xtreme Sports Bar is another chain of sports bars; it has seven outlets across Hyderabad, Bangalore and Gurgaon. They also have similar offerings as the other sports bars. However, they are looking to expand further and are looking for suitable people to take up the franchise.

Other popular sports bars in India are,

* Champions, Delhi

* Starstruck, Kolkata

* Super stars, Kolkata (Roy, 2008)

Other theme bars in India are,

* Hard Rock Cafe one of the biggest retail brands in the world has opened its shops in various locations like Delhi, Hyderabad, Mumbai, Bangalore etc.

* TGIF (Thank God It's Friday) is another example of an international retail format opening up in India and doing well.

* 21 Fahrenheit

* Condom bar Chandigarh

There are a number of factors due to which these theme based bars and restaurants are successful. One important factor which is attractive to people t本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。