英语论文网

* Ravi K Malpuri owner Hall Of Fame Sports Bar, jubilee hills, Hyderabad

* Eddie Richards manager Hall of Fame Sports Bar, jubilee hills, Hyderabad

* Arjun Yelluri owner of Xtreme Sports Bar, Banjara Hills, Hyderabad

* Santosh Nath bar manager, Xtreme Sports Bar, Banjara Hills, Hyderabad

* Pramod Reddy owner Live Sports Bar, Nubilee Hills, Hyderabad

2. In-depth interviews with consumers (10-15)

* 3 Male (21-30 age group), 3 Male (31-45 age group)

* 3 Female (21-30 age group), 3 Female (31-45 age group)

The findings of these interviews will be used to generate a questionnaire. The purpose of the questionnaire is to validate the findings from the In-Depth interviews.

3. Type of research: Qualitative/Quantitative

* Number of respondents 150

* Age group 21-45

* Questionnaire administered to consumers and non consumers of bars/sports bars.

The In-depth interviews with the industry stake holders will give me a better idea about the target audience and their profiles. The questionnaire was designed from the inputs gathered after the In-depth interviews with industry stake holders and consumers. The questionnaire was administered online due to the absence of bars in the state of Gujarat. The questionnaire is attached in the appendix.

The information and data collected through the In-depth Interviews and Questionnaire would be analyzed to come up with research findings for the Sports Bar Industry.

Sampling Universe:

Anybody living in cities like Mumbai, Hyderabad, within the age group of 21-45. The person could either have visited or not visited sports bars.

Sampling Technique:

* Random Sampling

SCOPE:

* Hyderabad, Mumbai, Bangalore

Evolution of Sports Bars

Introduction

Bars have been around in India for decades. Mostly they were dance bars and some bar upscale bars in the metros. Since the beginning of the 21st century more and more upscale bars and theme bars have been proliferating in India starting with the major metros like Delhi and Mumbai to now cities like Hyderabad, Bangalore, Pune, Gurgaon etc. As the income levels of an average Indian in the cities is increasing, they are looking for different avenues to spend their leisure time and hang out with friends and colleagues.

Western Influence

The Indian businessmen have always looked to the west for success stories to start their endeavours in India. The bars/restaurants is an example of that. Serving alcohol in a restaurant was a thing of the star hotels only initially. Today hundreds of restaurants have a bar and serve a variety of foreign/Indian liquor and a wide range of cocktails and mocktails.

Then came the concept of having gaming areas like pool and bowling. This business model did not take off in India本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。