business plan商业计划 [3]
论文作者:英语论文论文属性:学术文章 Scholarship Essay登出时间:2015-04-29编辑:g790726705点击率:13593
论文字数:2038论文编号:org201504281028236529语种:英语 English地区:美国价格:免费论文
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摘要:Target Things公司商业计划范文!
. According to the South Dakota Game, Fish, and Parks (SDGFP) license department, there has been an increase in both firearm and archery education participation since 1994. With an average increase of 8 percent each year. Archery participation has increased the most at 11 percent each year in education and license application response. The SDGFP has did several survey initiatives and found out more people are getting involved in the archery sport because, of longer seasons for various types of game hunting and a better success at obtaining a license. Plus, they have found that there are fewer accidents per archer compared to firearms handlers, so state agencies promote more archery involvement.
Also located in these areas are families and individuals that fall in to the upper and lower income groupings. Research has indicated an interest in archery and archery instruction from adults and children in all income categories. The area of Rapid City, Wyoming, Northern Colorado, Northern Nebraska, and Western North Dakota all have a long-standing reputation and
history of interest in hunting and the outdoors that make this a viable training environment. Getting involved with local chapters of Ducks Unlimited, Rocky Mountain Elk Foundation, Pheasants Forever, and the National Wild Turkey Federation will give us more exposure and good coordination can raise awareness. According to local chapters in a 300-mile area, their memberships have increased at an average of 21 percent per year, with a drop off rate of 4 percent during the same time.
Competitive Analysis
Our
strategy is based on serving our niche markets well. What begins as a customized version of a standard product, tailored to the needs of a local clientele, can become a niche product that will fill similar needs in similar markets across the Midwest. None of the 3 local archery pro-shops offer a mobile video display and only one of them provides the opportunity of a stationary video range. This type of system does not allow or have not formed a worldwide tournament schedule, which the Dart system has. Which is accomplished by the worldwide web. These tournaments are shot during a whole week of shooting and instantly the results are sent to the main headquarters. This, in our opinion, creates an opening in this market area. Our ability to move to where the demand is and to provide the customer with a convenient range with little disruption in their daily schedule makes us very attractive. Due to these factors we expect very little competition from others for the next two years.
Market Planning
Marketing Objectives
My objectives for the year 2000 are sales profits of $60,000 as well as expanded operations to surrounding communities and states. In conjunction with training operations with state and federal agencies. Ad Designer software for promoting upcoming events, meetings, classes, etc. is included in the Dart system. We need to build the systems reputation so that we can replicate the product, the experience, and the environment across broader geographic lines. Concentration will be on maintaining quality and establishing a strong identity in each local market. The identity becomes the source of 'critical mass' upon which expansion efforts are based. Not only does it add marketing muscle but it also becomes the framework for furthe
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