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best known for its richness in the economy. Thus, it attracts huge number of foreigners to invest in the country and therefore boost the society to become world ranking in their system of global and industrialized economy.

Increase in population we can describe as shift right in the following diagram :

Preferences are in favor for Demand :

There are different preferences which can effect computers demand. advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. Media has become a huge channel of promoting and advertising products in the market. T.V., newspapers, transportation systems and millions of websites are best source for getting upcoming information of products, e.g,. Dell computers do not have any retail outlet, infact they are advertising newspapers, t.v. online and leaflets.

As computer has become the nuts and bolts of every corner of life from schools to univerrsities and from local security offices to national security. In the long run Personal Computers demand would be increasing becuase more people are coming to education, more business are adopting computerised financial systems and new innovation, research and development from manufacturers.

The education and income level of users affects the brand perception of the computer manufacturers. As shown in Figure, households with higher income have higher percentages of Apple computers. Such households are also more likely able to afford (and want) Apple computers. This has allowed Apple to continue its strategy of premium pricing and performance compared to Windows PCs, while at the same time increasing its market share of the total laptop and PC market.

There are also some preferences which can be against the demand of computers. Income decrease can straightway effect demand of computers and its accessories when people have less money for their expenditure. Natural disasters like, floods, diseases, electricity shortfalls can also effect decrease demand. Political factors of any country can change the sales and demand of computers, e.g., if country has gone into a war-torn situation then there is lack of demand.

Future Price Expectations :

Future prices are direct responsible for increase or decrease of demand of any product. If people know that computer prices are going to be exceed in near future then they would start buying computers, there would be increase in demand for short term only but eventually if prices are increased in future then there would be less demand. Figure below can elaborate increase and decrease of PC’s demand according to future price expectations :

Factors Effecting Supply of Personal Computer’s

Price of Computers :

Two types effect any industry or organization internal and external :

Internal Factors :

External Factors :

PESTEL Analysis

Political Factors:

Increasing focus on the environmental impact of high-tech trash has lead to more stringent environmental regulations on the electronics industry such as the RoHS (Restriction of Hazardous Substances) and WEEE (Waste Electrica