摘要:本文意在说明当前社会中企业革新的重要性,详细介绍了革新的内容和意义,并将革新过程分为几个过程,分别说明其中的挑战和应对方式,并分析了在应对外部组织时的方法,最后得出结论。
the communication between the two departments and functional units. The message can be about the co-ordination activities, sharing of information and problem solving. This is very important in the team based enterprises where the co-ordination is most important.
Supports used for the internal communications:-
Emails
Reports
News letters
Intranets
Face to face
Meetings
Trainings
Interviews
Objectives of internal communication system:-
Delivering the organization goals, objectives, and plans to all staff in a convenient and timely manner.
Providing information and opportunities for staff involved in company goals.
Cheering up the teamwork, co-ordination between the employees.
To built up the excellent co ordination between management and employees.(Erasmus,2004, p 95-97)
革新——CHANGE
Change is the only constant. - Heraclitus, Greek philosopher
革新是什么?——What is change?
Change can be defined as the substitution of one thing instead of other or the change of state from one stage to other. The ability of organizations to manage and survive change is becoming increasingly important in an environment where competition and globalization of markets are ever intensifying. The organizations that want to survive in the market must undergo with the change. Change management is the process of transforming the organizations to maintain or improve the efficiency by implementing the change.
革新的分类——Types of changes:-
Strategic
Radical
Structural/ operational
Process oriented
People centred(Armstrong, 2004, p 143-144)
成功革新的步骤——Steps of Implementing Change Successfully
Kotter's Eight step Model (Kotter, 1996, p 35)
Establishing A Sense Of Urgency
Creating The Guiding Coalition
Developing The Vision And
strategy
Communicating The Change Vision
Empowering Broad-Based Action
Generating Short Term Wins
Consolidating Gains And Producing More Change
Anchoring New Approaches In The Culture
Establishing a Sense of Urgency: - The effect of change is only going to be positive if company really wants the change. Organizations should create the environment of urgency about the need for change. One should know about the need for change and try to implement it as soon as possible by creating the urgency.
The urgency doesn't mean that just to show the reports of bad quality or bad sales reports but one should be open the transparent communication about what is occurring in the market. Once people or employee starts to talk about the change, urgency can be build.
本阶段挑战——Challenges in this phase:-
It the challenge to communicate in the convenient or friendly way who is undergoing urgency to do change.
Employees might have undefined fear of losing positions.
In the emergency, management may be not able to deliver the complete and meaningful information regarding change, the people will not get the exact idea and management will not get the response.
交流方式——Communication way:-
In case of urgency, better internal communication systems can help to deliver the m
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