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rom the Yangtze River Delta? 
A. Yes 
B. No 

9. (For those answer is Yes of question 8) Did you choose Hang Yong High-Speed Railway for this visit?
A. Yes 
B. No 
Question type 
We decide to use closed-ended questions during the interviews as they have some obvious advantages.  It is a format limiting interviewers with a list of answer choices from which respondents must choose in order to answer the questions. Multiple choices are applied in this research. This type of questions is easier and quicker for people to answer. Another advantage is that it is easier to compare the answers of various respondents, and it’s easier to code and analyze the results. However, it is not a perfect type of questions as they may force respondents to make choices that they would not make in the real world. Also, people can be frustrated if their desired answer is not offered as a choice. In order to decline or avoid the possibilities of these problems, when we design the questions, we try to cover all the possible answers.  
Location of interviews 
We should conduct interviews in locations in which visitors are likely to be concentrated. For instance, some good choices are outside major visitors’ attractions, such as Tengtou Village, Tianyi Square, the former residence of Chiang Kai Shek, Xiao Putuo Scenic Spot, and Zhaobao Mountain Scenery Zone or in city shopping centers.  As there are a large number of most visited attractions in Ningbo, interview locations are supposed to be rotated so that we can cover the majority of main catchment areas. The rationale of this type of survey is based on the assumption that during tourists’ trip to a city, a tourist will go to a specific location or one of the most visited attractions within the city. As a result, careful selection of locations can ensure the generation of a representative sample and plays a significant role of the success of the survey. We select Mount Putuo and Tianyi Square as two interview locations. Because time and budget constraints, we plan to randomly interview 100 visitors. 
Length 
As for a face-to-face interview, the general rule is that questions should not run for over fifteen minutes.  This questionnaire is designed to run for less than fifteen minutes. If the interview last for too long, respondents will lose interest or they even may not agree to be interviewed.  
Pilot Interviews 
Before starting the survey, we must try out the questionnaire with some visitors (not include the actual survey sample). The purpose of pilot interviews is to find out any problems the respondents may have. For instance, they may have misunderstanding of specific questions. 
Personal details of respondents
The personal details of respondents, such as name, telephone number, age, address, socio-demographic category should be collected. This information should be asked until the end of the interview as a rapport is likely to be established with the respondent.
Show cards
Show cards to respondents can ensure that they focus only on the responses that have been set for that certain question. Another alternative is showing the questionnaire itself, but respondents may be distracted. More importantly, it is easy for them to be influenced by the questions that listed below. 



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