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Description of chosen organisation (30%)
Use of academic concepts and theories (30%)
Quality of reflection, interpretation and evaluation (30%) 
Structure and clarity of presentation (10%)
 

Marking Criteria
Description of chosen organisation (30%)
Justification for selection of organisation
Breadth and depth of information on organisation’s Internet marketing activities
Use of supporting materials

Additional Marking Notes:
There are two likely / expected approaches to this assessment which may be taken by the student. The first is a general ‘overview’ of strategy assessment following the core structure of the text and the seminar process. The second approach is likely to involve a level of concentration or focus on a particular area of the unit or Internet strategy in which case there will need to be justification for the chosen organisation and the topic area of choice so that the marker is able to understand and choices made and the student is able to ‘sit’ the chosen area within the broader strategic framework presented by the unit. Either approach is equally valid, however, concentrating on one particular area will require the student to present and analyse at a more detailed level in these circumstances.

Questions that may assist when judging the submitted piece of work: 

Are any reasons presented for this choice of company?
• Market leader
• Market follower
• New player
Has there been good use of secondary sources over and above the main organisation’s website?
• Mintel Reports
• Financial Reports
• Periodicals
• Other Websites (competitors / Internet News / BBC)
• Etc
Does the report show a clear understanding of the organisation itself, it’s Internet activities, the market in which it operates?
• The student should know more about the company than the marker?

Poor answers will be largely descriptive, restating corporate marketing literature with little insight

Mid range answers will set the scene but lack either a rational structure or be limited in scope in terms of secondary sources.

Good Answers will display a  range of the above points demonstrating a true understanding of the organisation and the issues it is facing in the market. 

Use of academic concepts and theories (30%)
 The extent to which academic materials have been incorporated
 Depth of reading and application
 Relevance of the content留学生作业

Additional Marketing Notes:
The Unit has covered many different models, so in many cases it is unlikely that all will be presented. With this in mind however, it is likely, due to the nature of the unit and the attention they were given that certain key models are likely to be incorporated. It is also possible (and encouraging) that other strategic models may be used that have been introduced by other units www.51lunwen.org  on the student’s degree programmes. This section is looking for a clear theoretical underpinning that enables the student to interpret and evaluate as objectively as they can, the chosen organisation’s activities.

There should be reference to journals articles such as Payne & Frow and specific passages from the core text (Chaffey et al). The student may well make reference to other textbooks and authors in this本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。