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o tour the school’s facilities and
meet the school’s faculty members face-to-face.
Other effective recruitment techniques
involve dealing directly with the potential
students. Some ways to inform employees of
the services that the school offers include
company-approved fliers or bulletin board notes
and company sponsored or advertised college
fairs.
Another innovative way to begin a
relationship with an employer and its employees
is to offers a course at the school on a
specialized topic desired by the employer,
offering college credit to the employee. An
example might be a one-credit introductory
computer literacy course offered to a company
for one semester. This type of course benefits
the employer since they don’t have to use their
time and resources to train the employees. The
employee leaves the class with college credit and
valuable training while the school has
established a relationship with the employer and
the employees.
Maintain High Standards Of Quality
In the advertising business it is said
that the best method for advertising is not
billboards, print ads, radio, television or even
the Internet. The most effective advertising is
word-of-mouth advertising. This applies to
schools as much as, possibly even more than, an
other industry. If consumers like the product,
they tell others about it. In the education
business, the product is the graduate and the
consumers are employers. It is therefore
important to keep high standards so that wordof-
mouth advertising is always positive.
For word-of-mouth advertising the
employers must gain a perception of quality
about the school. Quality perceptions come
from successes of past graduates, publicity
received from academic awards and grants, the
appearance of the school’s facilities and the
professionalism of the faculty and staff. In
many cases the impression of the school is made
by the first contact whether it is by the division
secretary, the student coordinator, a current or
former student or a faculty member. For this
reason it is important to maintain high quality
not only in the courses taught at the school but
in many aspects.
Achieve and Maintain a High Profile
Before students can become interested
in the programs offered at a satellite facility,
they must first become aware of its existence.
Many methods exist for making potential
students as well as the general public aware of
the presence of a satellite campus. One method
is with the use of advertising. Establishing a
publicity-worthy project or activity is but one
way to highlight the site. At the New Albany
site, an Electric Vehicle Racing Team was
established to procure and enter into competition
an electric car. Almost immediately local
newspapers called to arrange interviews to
discuss the details.
Other media exist, however, for lowcost
or free advertising. Newsletters, mailings
and college fairs are examples of alternate but
effective methods of advertising for satellite
campuses.
Meet The High Schools
One of the disadvantages of a regional
campus site is the lack of dormitories or other
student housing facilities. Therefore, student
recruitment is often limited to a local radius so
that the majority of students are within
commuting distance. An advantage of this
limited recruiting regi本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。