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on, however, is that
student recruiters can concentrate more of their
efforts on a smaller area of high schools.
Recruiting at high schools can take on
several different forms. One of the most
effective methods is to meet the guidance
counselors at the schools. Strong relationships
with high school guidance counselors has been
an important factor in student enrollment at the
New Albany site. Another method of increasing
visibility for recruitment at high schools is to
offer the services of faculty members. A fifteen
minute to half-hour presentation given by a
faculty member may be enough to interest
several students at the high school in the midst
of making decisions about their respective
futures.
Other methods involve the interaction
of high school personnel with university
personnel. A method that has begun to show
positive results at the New Albany site is the
initiation of a “high school advisory board”
which involves members of high school
personnel and university faculty and staff and
meets at regular intervals during the semester.
Site newsletters, regular meetings and university
open-houses are additional ways in which high
schools may become more aware and interested
in a local campus program.
Model For Recruitment
In conclusion, we summarize some of the
particular solutions offered in the paper in the
form of a model. We believe the following
criteria for student recruitment forms a
successful model and provides positive results:
(1) Recruit potential students in the places in
which you will have the highest probability for
positive results. For the New Albany campus,
two environments provide maximum
effectiveness: employers and high schools.
(2) Maintain high quality standards in teaching.
Word-of-mouth advertising will follow.
(3) Achieve a high profile. Include projects that
involve the local community and that catch the
attention of the local media.
(4) When working with high schools, form
relationships with the faculty and staff that
require periodic interaction. The New Albany
site has employed many methods to maintain
contact with local high schools. Among these
methods are the development of a monthly
newsletter distributed to local high school
personnel, the initiation of the “high school
advisory board” which provides for open
interaction between local high school staff and
university faculty, and periodic visits to the local
high schools by university recruiters and faculty.
We believe that these criteria form the
foundation for a recruiting program at the New
Albany Purdue Statewide Technology site which
has seen positive results in the past few years
since the inception of many of the techniques. It
is our hope that we have provided insight into
student recruiting particularly as it applies to
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