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Table of Contents:
Abstract
Abbreviation
1. 英国留学生高等教育管理论文Introduction
1.1 UK universities in the eyes of Chinese
1.2 What the Chinese want in the UK University?
1.3 The structure of the research
2. Literature Review
2.1 Development of UK universities
2.1.1 Structure of UK HE
2.1.2 The trend that Chinese students studying oversea
2.2 How do consumers choose college for further Education?
2.3 Researches done on Marketing of UK higher education.
3. Methodologies
3.1 Research model
3.2 Questionnaire design
3.3 Validity and reliability of the survey
3.4 Data collection
4. Analytical and Test Results
5. Discussion and Implications
6. Problems and Limitations
7. Conclusion and Future Work
References
Bibliographies
Appendix

Abstract:
UK universities enjoy a long history that they have a high reputation in the world. Many Chinese people choose to get a degree in UK universities. Demands of high quality on university education are brought up in students’ mind. Nowadays, University education is getting more and more competitive in enrollment of international students and funding. Therefore, how to take the advantage of competitiveness and to know consumer behavior is the urgent topic of gaining advantage of competitiveness for UK higher education institutes.

The research applied consumers’ behavior’s perspective to analyze Chinese students in choosing UK universities. Specifically, the research will analyze various aspects that impact Chinese choosing a UK institute. A sequence of each aspect will be studied too. A quantitative research of questionnaire was first conducted to explore consumers’ behavior on the internet. Factors of consumers’ behavior were categorized into various types. Then, a classification model of Chinese students’ acquisitions of UK universities was developed. The model demonstrates the classification standards that consumer use to choose the UK University is useful for classifying consumers’ styles. Finally, their marketing implications were discussed. The paper suggests that UK higher education institutes should change their concept actively make a marketing strategy based on test results. They should pay attention to strengthen their hardware facilities and software capability to attract Chinese international students. And UK universities need to improve direct relationship with Chinese higher education institutes. Based on the results of the research, the research can be a reference for marketers of universities and education agents to make their marketing strategies targeting for Chinese students. And hopefully, the result can help Chinese’s student to consider these issues before their decision-making to choose a UK institute.

However, potential weakness still can be found in the research. Because of the limitation of answers and casualties of answers from questionnaire, the outcome of questionnaire will possibly not totally trustful. And because of lack of source, not all aspects that influencing Chinese selecting UK universities are analyze here. As a result, it is simply an attempt of the research to summaries as many factors as possible. The author hopes that this tentative research can provide useful experience and help raise the interest from other researchers, and the research result cou本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。