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论文作者:英语硕士论文论文属性:硕士毕业论文 dissertation登出时间:2012-05-26编辑:tinkle点击率:8536
论文字数:18286论文编号:org201205261739253818语种:英语 English地区:英国价格:$ 88
关键词:Corporate reputationJob seekerEvaluationAffective attractionRational cognition
摘要:Corporate reputation is a relatively new field of study, which rises in the West in the fifties or sixties.
Keywords: Corporate reputation; Job seeker; Evaluation; Affective attraction; Rational cognition
Table of Contents
Abstract 2
Table of Contents 4
Chapter 1 Introduction 6
1.1 Research background 6
1.1.1 Theoretical background 6
1.1.2 Social and economic background 7
1.2 Research significance 8
1.3 Research questions and contents 9
Chapter 2 Literature Review 10
2.1 Definition of corporate reputation and related concepts 10
2.1.1 Definition of corporate reputation 10
2.1.2 Related concepts 12
2.2 Formation mechanism of corporate reputation 15
2.3 Characteristics of corporate reputation 16
2.3.1 Multi-faceted 16
2.3.2 Spillover effect 17
2.4 Roles and values of corporate reputation 18
2.5 Review of corporate reputation measurement 21
2.5.1 Three main schools of measurement 21
2.5.2 Review of corporate reputation measurement based on stakeholder 22
2.5.3 Review of corporate reputation evaluation on job seekers 24
2.6 Summary 25
Chapter 3 Research Design and Research Methods 26
3.1 General ideas and methods 26
3.2 Definition of key concepts 27
3.2.1 Job seeker 27
3.2.2 Definition of corporate reputation from perspective of master job-seekers 28
3.3 Construction of theoretical model 28
3.3.1 Component factor and its underlying indicators 30
3.3.2 Influencing factor and its underlying indicators 31
3.3.3 Indicators list 32
3.4 Model hypothesis 32
3.5 Design of survey 34
3.5.1 Object and scope of the survey 34
3.5.2 Choice of the industry and enterprises 35
3.5.3 Questionnaire design 35
3.5.4 Pre-test questionnaire 35
3.6 Summary 36
Chapter 4 Sample Survey and Data Analysis 37
4.1 Data collection 37
4.2 Sample description 37
4.3 Statistical analysis 40
4.4 Data CITC and reliability analysis 41
4.5 Validity analysis of data 44
4.5.1 Factor analysis of endogenous variables 44
4.5.2 Factor analysis of exogenous variables 46
4.6 Correlation analysis 52
4.7 Multiple regression analysis 53
4.7.1 Multiple regression analysis of emotional attraction factors 53
4.7.2 Multiple regression analysis of rational cognitive factors 57
4.8 Summary 59
Chapter 5 Conclusions and Limitations 60
5.1 Main conclusions 60
5.2 Significance for management practices 62
5.3 Research limitations 63
References 64
Appendix 69
Acknowledgement 75
Chapter 1 Introduction
1.1 Research background
1.1.1 Theoretical background
Corporate reputation rose in the West in the fifties and sixties in the last century. Since nearly fifty years, Western scholars from different angles conducted the in-depth discussion on the concept, content, role and measurement methods of corporate reputation (Berens & van Riel, 2004), in their efforts, corporate reputation theory system has gradually been enriched. Although in some areas it has not reached consensus, the concept, content and function of corporate reputation was gradually clear in contention, there has been many measu本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。