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留学生硕士论文题目：中国企业的声誉对硕士生从业选择取到决定性因素？
论文语言：英语论文 English
论文专业：Management
字数：12000-13000
学校国家：英国
是否有数据处理要求：否
您的学校：布拉德福德大学(Bradford)University of Bradford是一所传统大学，1966年经英国皇家特许成立。总体排名48
大学的主要专业强项有管理、工程、物理和生命科学、社会和国际研究以及情报学。管理学院开设的工商管理硕士课程得到MBA协会的认证，

以教学内容、质量和国际化为衡量标准，该课程在英国名列前10名
论文用于：Master dissertation 硕士毕业论文
补充要求和说明：
1）论文可能会涉及到问卷调查，来证明提出观点。如果需要，不要求准确性。
2）期望能够在写论文时能够保持良好的沟通，导师期望能够每周定期两次沟通，查看写作质量和进度，这样我也能够第一时间把导师的建议

反映给你们。
3）我这里可以提供一些相关的国内已经存在的研究报告，在文献综述的环节希望能够把“声誉”的多方面的定义，和目前测量的几种方法写

出来。
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6）参考文献格式不定，按照你们一般要求
7）开题报告需要2000字

Is the Corporate Reputation a Decisive Factor for Master Job Seekers in China? 

Abstract
Corporate reputation is a relatively new field of study, which rises in the West in the fifties or sixties. It is mainly related to the definition, antecedents and consequences and the formation mechanism, and the composition of reputation. Another important part of the study is the measurement of corporate reputation, it relates to the application of corporate reputation theory in management practice. Some scholars in China are less in-depth study of this.
Based on the previous review of the literature, corporate reputation measurement needs to combine the components and their influencing factors, also needs from the start of individual stakeholders to measure the corporate reputation. Job seeker is special group between the range of general employees and the public, which is a vital role in the enterprise, and the quality of attracted job seekers has a direct impact on how the quality of its staff, but in the past literature they are less from this point of view on the evaluation of corporate reputation. Therefore, this dissertation is from the perspective of job seekers to evaluate https://www.51lunwen.org/  the corporate reputation for the purpose of discussing on the components and influencing factors of job seeker’s corporate reputation, and ultimately get an evaluation model of corporate reputation from the perspective of job seeker.
First, through the collation of evaluation literature on the previous corporate reputation home and abroad, it has obtained the evaluation model factors of job seeker’s corporate reputation and its explicit measurement. On this basis, it has formed the evaluation questionnaires of job seeker’s corporate reputation, and selected a sample survey of IT industry. A large sample of data for statistical analysis are used to illustrate the hypotheses, and obtained the following conclusions:
The components of job seeker’s corporate reputation include the affective attraction and rational cognition. The factors influencing the job seeker’s perception on the corporate reputation have social responsibility, organizational culture, job attributes, market and financial performance, vision and leadership, and familiarity, in which the factors influencing the affective components of job seeker’s corporate reputation include social responsibility, organizational culture, market and financial performance, vision and leadership, and familiarity; the factors influencing the rational cognition of job seeker’s corporate reputation include the market and financial performance, vision and leadership, and job attributes. Between the influencing factors and components was tested to be positive relationship.
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