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论文作者:英语论文网论文属性:硕士毕业论文 thesis登出时间:2012-09-05编辑:anne点击率:2435
论文字数:8779论文编号:org201209050953168379语种:英语 English地区:英国价格:$ 132
关键词:business and financialChina Unicom CompanyMarketing strategy
摘要:China Unicorn stock company controlled by her parent company-china Unicorn deals with the mobile business in china. This paper tries to find the way that can be taken to solve the
The business and financial performance of China Unicom Company over a three year period
英国硕士毕业论文范文:财务管理专业
Exclusive Summary
Telecommunications industry is the important industry in China, because it has important part on not only people's life but also national economy and security. Since the end of 20th century, with the development of technology, wireless communications has become the main dream of telecommunication industry. The market of telecommunications is developed rapidly. China Unicorn, which has all operations, is the provider of telecommunication service developed under this advantaged circumstance. Facing the capacious market of China and potential tremendous needs of data, there will be a great opportunity for the whole communication industry, not mention to China Unicorn.
Table of Contents
Exclusive Summary 2
1. Introduction 5
1.1 Research background 5
1.2 Company profile 6
1.3 Research objectives 7
2. Information gathering and accounting 8
2.1 Research method 8
2.2 Data collection 9
2.3 Limitations of information gathering 10
3. Business and financial analysis 11
3.1 Business analysis of China Unicom 11
3.1.1 Industry analysis 11
3.1.2 SWOT analysis 12
3.1.3 Strategic analysis 15
3.2 Financial analysis 18
3.2.1 Financial ratio analysis 18
3.2.2 Comprehensive financial analysis 29
4. Conclusions and recommendations 30
4.1 Main conclusions 30
4.2 Recommendations 31
4.2.1 Strategic positioning 31
4.2.2 Marketing strategy 32
4.2.3 Marketing channels 34
References 36
Bibliography 42
Appendix 43
Bibliography
Kaplan (2006) Research and Analysis Project Guide, London: Kaplan Publishing Foulks Lynch
Williams, M. & Robert L. Burden (1997) Psychology of language teachers. Cambridge: Cambridge University Press
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