摘要:Rhetoric use aims at increasing vividness of language. Vivid language can arouse audience’s interest, hold their attention, enhance their comprehension with imagery, and leave them with a fresh impression. Obama knew this when he was a university teacher many years ago.
g, the speakers repeat the first personal pronouns like we (us) and I (me) as constantly as possible to identify the speaker with the audience. The use of the first person pronoun is to shorten the distance between Obama and his fellow citizens, regardless of their disparity in age, social status and professions etc. So, the proper use of personal pronouns can obviously influence achievements of speech.
Obama’s speech video is full of body language. Body language is also called Kinesics, including gestures,body movements, facial expressions, touching, eye contact, and physical distance, etc. Getting body language is a very helpful way to communicate, especially for the communication between president and audience. For example:
Our financial institutions remain strong, and the American economy will be open for business as well. (Obama’s selected speech)
All of these statements were made to assure the audience that there was no need for them to be panic-stricken, and just trusted the government that would help them out. Besides, the deep-rooted beliefs of the Americans were also repeated, such as “freedom, opportunity, power, and peace”. (Obama’s selected speech)
From the video, we can see Obama made the audience ascertain that the Nation was still powerful, and asserted their cherished beliefs as well from the employment of body language.
Another tool Obama used is diplomatic language with integrity. It is very specific knowledge. We should learn how to distinguish and deal with it. We must be trustworthy if we hope our audience listen to and accept our speech. Of course, the trust on us comes from our reputation of reliability or integrity. So integrity is an essential quality for a good speaker. It is even more important than certain communication skills. A speaker, though eloquent, can not gain the audience’s positive response if he or she is doubtful. For example, a boastful speaker can not be believed even though he or she knows how to appeal to people’s emotions. In belief, public speeches should be based on morality; a successful speaker is supposed to be an honest person first. Let’s see sentences about diplomatic language in his speech:
However, the U.S. ties with that country can be traced back more distant past, dating back to the early American, George Washington organized the launching ceremony of the Queen, the ship successfully to the Qing Dynasty, Washington would like to see the boat go over the to forge new ties with China. Hope that China will open up new horizons, create new partnerships. In the subsequent two centuries, the history of our bilateral relations to a torrent in many different directions, but even in the most turbulent in the direction of our two peoples to build deep, and even dramatic ties, such as the Americans will never forget that during World War II, U.S. pilots shot down over China, the local people for their hospitality, Chinese citizens risked the danger of losing everything covered with them. (The President’s Town Hall in Shanghai)
The last technical rhetoric we should learn in Obama’s speech is: rhetorical sensitivity and understanding human diversity. Rhetorical sensitivity refers to speaker’s attitude toward or concern about their listeners. Successful speakers try to understand and respect their audience and cultivate strong sensitivity to the audience’s needs. In order to commit themselves to the au
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