Research on the Development Strategy of ABC International Logistics Co., Ltd [2]
论文作者:51lunwen论文属性:短文 essay登出时间:2008-06-03编辑:点击率:8213
论文字数:13541论文编号:org200806032319419140语种:英语 English地区:英国价格:$ 66
关键词:TransportationInternational freightforward Logistic Macro control Regulation
rnational freight forwarding industry, this paper analyzes the current industrial situation in China as managing system, industrial development, corporation development and the existing problems, also forecasts the development of international freight forwarding in the coming five years. Thus to attest the great chances as well as challenges that international freight forwarding to face.
Finally, this paper emphasizes on dissertating the strategy of China’s international freight forwarding from macro and micro aspect as well. From macro aspect, government should stress on macro control, to built better environment for industrial growing. And also the industrial association should play its roll, to improve the competitiveness of the industry. From the micro aspect, firstly, the large scaled forwarders should upgrade themselves from traditional forwarders to logistic suppliers. Secondly, medium and small sized forwarders should take relevant measures to undertake the challenge. Finally, native forwarders should emphasis on the development and utilization of the manpower. Thus, China’s international freight forwarding can keep up with the foreign corporation, and find the right way to keep developing.
Key Words:
Transportation International freight forward Logistic Macro control Regulation
Contents
ACKNOWLEDGEMENTS II
ABSTRACT III
CHAPTER ONE: INTRODUCTION 1
1.1Research Objectives: 1
1.2 Strategy of the ABC International Logistics Co., Ltd 2
1.3Research Approach 5
1.4Research Limitation 6
Chapter Two: LITERATURE REVIEW 7
2.1International Strategic Management 7
2.2 Strategic Management Planning Process 8
Chapter Three: ANALYSIS OF THE STRATEGIC ENVIRONMENT OF ABC INTERNATIONAL LOGISTICS Co., Ltd 13
3.1Analysis of the External Environment 13
3.2Analysis of Internal Environment 18
Chapter Four: DEVEOPMENT DIRECTION OF ABC INTERNATIONAL LOGISTICS CO., LTD 25
4.1 Strategic Development Direction of ABC International Logistics Co., Ltd. 25
4.2 Forming of the Company’s Strategy—To be a Third Party Logistics Provider 29
4.3 Come into Being of the Concept of Third Party Logistics Provider 32
Chapter Five: IMPLEMENTATION OF THE DEVELOPMENT STRATEGY OF ABC INTERNATIONAL LOGISTICS CO., LTD 35
5.1 Adjustment of the Company’s Internal Resource 35
5.2 Ensure Competitive Advantage of China 40
5.3 Realizing Cost Reduction Subject to Company’s Reasonable Practices 42
5.4 Establish the Information Management Center and Its Function for modern third party logistics 43
5.5 Establish a Comprehensive Supply Chain Management Software Module 44
5.6 Set up a Comprehensive Logistic Delivery Center with Multiple Functions 45
5.7 Establishing Company’s Image by Implementing Brand Strategy 46
5.8 The Implementation of Brand Strategy is a Complicated and Systematic Process 47
CONCLUSION 49
REFERENCES 51
论文题目:A公司企业战略
论文详细要求:Insruction 论文指导
您的研究方向:要求
英语论文
要求字数:正文55页左右
论文用途:硕士论文 Master Degree
本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。