1. Positioning Maps of the Four Newspapers in London
 What are position maps? Positioning maps are visualizing tools to enable a marketer to locate his/her brand together with competing brands using two important positioning variables. The usual positioning map uses product and quality as variables. They are also useful tools for giving you a graphical idea of where your product stands vis-à-vis other products in the market at a given time.
 Positioning of a brand means emphasising its distinctiveness based on characteristics that are relevant to the potential/ actual customer. One way to start this process is the answer the following questions about your brand.
• What is the brand for?
• Who is the brand for?
• When is the brand for?
• Who is the brand competing directly with?
 An excellent tool to help understand brand positioning is positioning or perceptual mapping. Brands occupy a space in a consumer's mind whilst other brands compete within that space. Given that consumers use specific criteria to evaluate a set of brands (depending on what they value) we can put these two elements together and produce a brand 'map'.
 By carrying out a research on around 200 people, we can see from the result of the Marketing Research Report that though it is impossible for every one to satisfied with the newspaper now, newspaper in London is welcomed by almost every one. Am英语论文网 【http://www.51lunwen.org】ong those who like to read newspaper in their daily lives, some readers are fond of those relaxing and amusement news whilst others would like to choose those solemn and serious contents.
 As the research objective, the four most famous newspapers in London, which are “The Times”, “The Suns”, “The Mirror” and “The Guardian”, have their own group of readers who stick to the style of each newspaper.

论文题目：group report
论文详细要求：Insruction 论文指导
您的研究方向：Report
Student Brief:
Based on your results from Assignment 2 (Marketing Research Report), you are required to:
1. Submit a report highlight the following areas:
a. Develop positioning maps of the brands identify in the report.
b. Consider the Marketing Implication to the respective Brand Managers
c. Discuss the value of positioning maps in marketing research
Format: Please see marketing criteria for full details
要求字数：2500
论文用途：本科课程论文