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The effectiveness of customer loyalty schemes on repeat purchase behavior in fashion retailing in China [5]

论文作者:51lunwen论文属性:文献综述 Literature Review登出时间:2008-09-11编辑:点击率:14363

论文字数:8190论文编号:org200809111406203053语种:英语 English地区:英国价格:$ 286

关键词:effectivenesscustomer loyalty schemesrepeat purchase behaviorfashion retailing


Please indicate how strongly you agree with the following statements about your satisfaction with the brands you purchased.
(1: Strongly Disagree, 3: Neutral, 5: Strongly Agree)
I am satisfied with my decision to purchase XXX brand products 1 2 3 4 5
My choice to XXX brands was wise. 1 2 3 4 5
I feel badly regarding my decision to purchase XXX brand products. 1 2 3 4 5
I am right to purchase XXX brands products. 1 2 3 4 5
I am unhappy with XXX brands products. 1 2 3 4 5

Section G Customer Promotion
Please indicate how strongly you agree with the following statements about how you aware of XXX brands' customer promotion schemes.
(1: Strongly Disagree, 3: Neutral, 5: Strongly Agree)
I am well informed of XXX's promotion programmes. 1 2 3 4 5
I really can obtain benefits from customer promotion programmes by XXX 1 2 3 4 5
I am always interested with participating XXX customer promotion programmes. 1 2 3 4 5
I feel I am a member of XXX community. 1 2 3 4 5
I always activity involved with XXX customer programmes. 1 2 3 4 5
Section H Customer Loyalty Perception
Imagine you want to purchase a new fashion item now. You have many options either purchase XXX products or switch to other fashion products. Please indicate how strongly you agree with the following statements regarding your purchase decision.
(1: Strongly Disagree, 3: Neutral, 5: Strongly Agree)
I always visit XXX stores firstly to check whether its products meet my needs. 1 2 3 4 5
I always prefer XXX brands, not considering other brands. 1 2 3 4 5
I get used to purchase XXX brands. It would cost me a lot of time and energy to investigate other brands. 1 2 3 4 5
If other brands offer lower price on similar products, I still choose XXX brands. 1 2 3 4 5
I am easily attracted by other brands. 1 2 3 4 5

reference
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LYSENG, R.(2005) Chemical firm's new system rewards client loyalty. Western Producer, 83, 45.
JEFFREY, R.(2005) How to create customer loyalty. Western Producer, 83, 7.
FRANCES, H.(2005) Winning repeat business for HR. Canadian HR Reporter, 18, 15.
MCARTHUR, K.(26) Poor image affects sales, study shows. The Globe and Mail (Index-only). ,.
MATTHEWS, D.(2005) Dream ho论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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