1.0 INTRODUCTION
Businesses strive to find ways in which to achieve distinction in order to stay in business, and increase profitability. Maintaining relationships with customers through customer relationship management strategies, such as loyalty programs to gain their loyalty and thus retain them has become one of the key elements for managing current global business. Through loyalty programs, companies potentially gain more repeat business and also retain extensive customer data that can assist future retention efforts.
In this paper, our primary objective is to evaluate if repeat purchasing by loyalty program members indicates emotional attachment to the store.

2.0 LITERATURE REVIEW

2.1 Importance of Loyalty Programs

2.2 Conceptual Frameworks of Loyalty

2.3  Loyalty programs, Satisfaction, Effectiveness and Value

2.4 Loyalty Programs, Commitment and Emotional Attachment

3.0 PURPOSE OF STUDY

4.0 METHODOLOGY

4.1 Type of Investigation

4.2 Sampling Design

4.3 Data collection Method

4.4 Contribution 英语论文网 【http://www.51lunwen.org】of  the Study

We are of the view that the study would contribute to the continuing debate about loyalty programs as well as highlight the role emotional attachment plays in repeat purchasing and hence loyalty to a program or store.  This would assist managers of such programs not to only implement an efficient loyalty program, but try to find ways in which to facilitate the creation of emotional attachments to themselves by the customer.
5.0 REFERENCES 
Anderson, E.W. & Mittal, V. (2000), "Strengthening the Satisfaction Profit Chain", Journal of Service Research, Vol. 3, No 2, pp.107-120.                      
Barnes, J.G. (1994),"Close to the customer: but is it really a relationship?”, Journal of Marketing Management, Vol.10. pp. 561-570.                       
Bolton, R. N., Kannan P.K. & Bramlett M.D (2000, “Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value” Journal of the Academy of Marketing Science, Vol.28 (Winter), pp. 95-108.              

Buttle, F. (1996), "Relationship Marketing Theory and Practice", London: Paul Chapma 本文来自：英语论文网 【http://www.51lunwen.org】