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1. Introduction
1.1. Research background
The customer loyalty stands for some point view that customers’ returning again and again to make business with the sellers, even when the sellers don’t have the best product, the lowest price, or the fastest delivery. The customer loyalty is the result of building past positive experiences with an individual. Loyalty can be achieved in the business, only when the sellers could know their customers well and take care of the relationships between the customers and themselves. Once the sellers have taken the time英国marketing essay代写 to care about the customers, they will get more of their wallet and loyalty in the consumption.
Research on the customer loyalty program: loyalty cards in supermarket

Chapter1. Introduction 
1.1. Background
1.2. Aim and objectives
1.3. Significance
1.4. Structure
Reference

Chapter 2 Literature review
2.1. Introduction
2.2. The meanings of customer loyalty
2.3. The relationship between customer satisfactory and customer loyalty
2.4. Customer loyalty degree measurement methods
2.5. The customers’ consumer psychology review
2.5.1. The connotation and characteristics of consumption psychological behavior
2.5.3. The customer purchasing process
2.6. Summary
Reference

Chapter 3 Methodology
3.1. Introduction
3.2. Research purpose of the study
3.3. Research hypotheses
3.4. Questionnaire design
3.5. Sample selection and target audience
3.6. Analysis methods
3.7. Study variables measurement
Reference

Chapter 4 Results and findings
4.1. Introduction
4.2. Sample statistics
4.3. Questionnaire validity and reliability testing
4.3.1. Reliability analysis
4.3.2. Validity analysis
4.4. Hypothesis testing
4.4.1. Correlation analysis
4.4.2. Regression analysis
4.4.3. Test results
4.5. The results discussion
4.6. Summary
Reference

Chapter 5 conclusion and recommendation
5.1. Introduction
5.2. Conclusion
5.3. Recommendation
5.4. Summary and final thought
Reference

Reference
Byron Sharp and Anne Sharp, 1997, Loyalty programs and their impact on repeat-purchase 代写英国留学生市场毕业论文loyalty patterns, International Journal of Research in Marketing, Volume 14, Issue 5, December, Pages 473-486
Beth Davis-Sramek, John T. Mentzer and Theodore P. Stank, 2007, Creating consumer durable retailer customer loyalty through order fulfillment service operations, Journal of Operations Management, In Press, Corrected Proof, Available online 12 July 2007
Chiara Mauri, 2003, Card loyalty. A new emerging issue in grocery retailing, Journal of Retailing and Consumer Services, Volume 10, Issue 1, January 2003, Pages 13-25
Cathy Bakewell and Vincent-Wayne Mitchell, 2006, Male versus female consumer decision making styles, Journal of Business Research, Volume 59, Issue 12, November, Pages 1297-1300
Doncy P .M., CannonJ .P.1997.An examination of the nature of trust in buyer seller relationships [J ].Journal of Marketing,61 (8),p. 35-51

代写需求
论文题目：市场方面
论文语种：英文
您的研究方向：MA，市场方面
是否有数据处理要求：否
您的国家：英国
您的学校背景：全英前十名
要求字数：12000
论文用途：硕士毕业论文 Master Degree
补充要求和说明：用SPSS