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Executive Summary：This report outlines findings of PEST and SWOT analysis conducted on Coffee Republic’s Micro and Macro environment.
Coffee Republic was founded as a result of “The market gap” for a 10 minute gourmet coffee experience at an affordable price in UK (Anyone can do it – Sahar Hashemi, 2001). And this market gap was recognized by Bobby Hashemi and his sister Sahar Hashemi who formed Coffee Republic in 1995.
Coffee Republic today has more than 46 stores all over UK and has recently shown its horizontal growth by going international. Coffee Republic will enter the Bulgarian market under a franchise arrangement with Property Links International (Overseas Property Mall, Jan 2007) and into Turkish market via agreement with Ada Kahve Gida Sanayi ve Ticaret Limited (Business Times, March 2007).
PEST analysis on one hand shows importance of Socio-Cultural factors which affects Coffee bars outlets in UK, the SWOT analysis shows that Coffee Republic’s main weakness of not having enough outlets in UK and its lack of advertisement makes them less competitive in UK branded Café market.............................................

Contents
1.Executive Summary
2.Introduction
3.The Marketing environment of Coffee Republic
4.Core Competencies
5.The Micro environment
a.SWOT analysis
6.The Macro environment
a.PEST analysis
i.Political factors
ii.Economical factors
iii.Socio-Cultural factors
iv.Technological factors
7.References
8.Appendix