英语论文网

THE COMMUNICATIONS PLAN:
After the analysis of the market, the presentation of crucial customers and of some of the key competitors, it is essential the formulation of a communications plan. Primary target of this audit is to propose a selection of communication tools, which will introduce Huthwaite International in to the Dutch market and further the objective of presenting efficient ways, which can promote and raise the brand awareness of the company to potential customers.
However, it has to be mentioned again, that the plan is limited in its selection of communication tools, due to the guidelines given by Huthwaite International about little budget availability and wise usage of the limited resources for launching the brand in Holland. Clearly, it has been taken under consideration the fact that although Huthwaite International is a large multi- national organisation, however its brand awareness in Holland is relatively low.
In this sense, it is critical the adaptation of a proactive approach towards communications in order to raise the brand awareness of Huthwaite Netherlands. Also, this type of approach is also imposed by the external environment of Huthwaite Netherlands, which is composed by a substantial number of local and international competitors and their own advertising efforts. In the final analysis, this proactive method may ensure the creation of hype for the company, a valuable help for its first steps.
THE　DUTCH　CONSULTANCY MARKET: SOME GENERIC FACTS
Many small or medium sized consultancies offer technical advice which concentrates in production improvement. Also, they offer managerial changes for better working performance. they　 also know the local market function
Small or medium sized consultancies move towards ‘niche specialisation’ in the local market. They tend to seek after multinational organisations, which want to enter the Dutch market, so they can exploit their local market knowledge.
 IT and strategy subjects are covered usually by global consultancies. This happens because they operate in different markets; hence they have international experience and more financial flexibility．
Global consultancies mostly help MNCs in the areas of new production and markets. They have the expertise and the resources to support larger projects.
The consultancies which operate in the dutch market, both the local small or medium- sized and large international, have as a field of expertise the complementary technical, financial, trading and training functions of their clients. In detail, they are dealing with corporate reconstruction, new production methods, accountancy, information technology, managerial training.
INITIAL INTRODUCTION OF THE COMPANY TO THE DUTCH MARKET: SMA

Although there are not possible ways to measure the Dutch consultancy market in terms of competitors’ activities and diversity of services, nevertheless, the reality that Huthwaite has to face is the plethora of the www.51lunwen.orgavailable services within the consultancy industry. Consequently, a first step for the realisation of a proactive approach is to introduce the name huthwaite to the market. In order for people to explore the brand further, it is important to know the name and the subject of the company. In this respect, an event with large attendance and participationon behalf of the dutch business community has to be identified. An event of this scale is the SMA or Sales Management Association.
The Sales Event a本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。