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Market Review of the Netherlands
This project first uses PEST Analysis to review the macroeconomic environment of the Netherlands.
1. Politics
1. Investment Policy
Dutch government encourages foreign enterprises to invest in the Netherlands, it provides foreign direct investment with national treatment. There is no division between local companies and foreign companies in local law. Except for a small number of state-owned and non-governmental industries of monopoly (military production, utilities, railways and public broadcasting) which are not allowed to be participated in by domestic and overseas private investment as well as being restricting by the European Union clauses of mutual benefits in finance, investment services and a small number of other areas, foreign companies are free to invest in any sector in the Netherlands and have the same rights as domestic firms in the law and the Netherlands, its operational activities, the company address and ownership of real estate are not subject to any restrictions. Companies which establish in accordance with the laws of other countries or regions abroad can also carry out their business activities freely through forms of setting up branches in the Netherlands. The Netherlands government through many financial incentives to support investors to invest in the Netherlands, the companies can receive a gift or allowance according to their investment in different geographical areas and different industries. It provides the investment projects with capital subsidies for being able to create employment opportunities in some areas and decides the amount of subsidies in accordance with the specific locations of investment. In addition, the government provides credit of technical development for the investment projects which aim at product upgrading and improving processing technology and enhancing service standards and need the enterprises to shoulder a greater risk, if the project fails, the loans will be translated into presents, the enterprise need not to repay. The Dutch government also provides different forms of tax relief, allowances and subsidies for innovative research projects, projects of energy conservation and environmental protection and projects of employment training. （C. Rim, OECD Investment Policy Reviews，OECD Publishing）
2. Economy
The latest intelligence has shown that: in 2008, the Netherlands came out of the shadow of a state of economic stagnation in 2000, and now it is moving in the right direction for development. In recent years, it has a very strong development momentum, which enables its per capita GNP rank very competitive in the world economy organizations. The very open Dutch economy will take advantage of its favorable international environment and investment environment to attract substantial investments. The economic development of Netherlands benefits from the structural adjustment in recent years, especially the reform of pension system, health care and disability benefits, it also encourages participation in the labor market, which are conducive to the establishment of public finance of the Netherlands on a sound basis.
Dutch financial services industry has developed well, its banking has a high concentration degree, the largest three banking groups - Algemene Bank Nederland, Internationale Nederlanden Group and Rabo Bank Nederl-ands control about 75% of domestic lending, together with De Nederlandsche Bank (DNB) and Fortis, the 5 ba