英语论文网

    ABSTRACT：This study found that a longer time limit in cyber promotions results in lower time pressure perceptions by consumers and a greater rate of consumers choosing higher-priced items. Furthermore, products with which consumers are more involved entail higher time pressure, lower consumer satisfaction, and a lower share of consumers using the promotion for that product.

INTRODUCTION
METHODS
RESULTS
DISCUSSION
REFERENCES

1. Dhar, R., & Nowlis, S.M. (1999). The effect of time pressure on consumer choice deferral. Journal of Consumer Research 25:369–384.
2. Aggarwal, P., & Vaidyanathan, R. (2003). Use it or lose it: purchase acceleration effects of timelimited promotions. Journal of Consumer Behavior 2:393–403.
3. Park, C.W., Iyer, E., & Smith, D.C. (1989). The effects of situational factors on in-store grocery shopping behavior: the role of store environment and time available for shopping. Journal of Consumer Research 15:422–433.
4. Joines, J.L., Scherer,www.51lunwen.orgC. W., & Scheufele, D.A. (2003).Exploring motivations for consumer web use and their implications for e-commerce. Journal of Consumer Marketing 20:90–108.
5. Chaiken, S. (1980). Heuristic versus systematic processing and the use of source vs. message cues in persuasion. Journal of Personality and Social Psychology 39:752–766.
6. Inman, J.J., & McAlister, L. (1994). Do coupon expiration dates affect consumer behavior? Journal of Marketing Research 29:423–428.
7. Zaichkowsky, J.L. (1985). Measuring the involvement construct. Journal of Consumer Research 12:341–352.
8. Clarke, K. & Belk, R.W. (1978). The effects of product involvement and task definition on anticipated consumer effort. In: Hunt, H.K. (ed.), Advances in consumer research. Vol. 5. Ann Arbor, MI: Association for Consumer Research, pp. 313–318.
9. Friestad, M., & Wright, P. (1994). The persuasion knowledge model: how people cope with persuasion attempts. Journal of Consumer Research 21:1–31.
10. Flynn, L.R., Goldsmith, R.E., & Eastman, J.K. (1996).Opinion leaders and opinion seekers: two new measurement scales. Journal of the Academy of Marketing Science 24:137–147.
11. Petrevu, S. & Ratchford, B.T. (1997). A model of search behavior with an application to grocery shopping. Journal of Retailing 73:463–486.
12. Eroglu, S.A., & Machleit, K.A. (1990). An empirical study of retail crowding: antecedents and consequences.Journal of Retailing 66:201–221.本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。