英语论文网

Abstract：Jazzwise is the biggest selling Jazz magazine ,it change the way that people look and think about the magazine , In the UK, there are many people who love music, especially jazz, but with the development of jazz in recent years, the trend is fall. There are many reason led to declining performance of jazz magazines. So, the report wills analysis the factors that affect the performance of jazz magazines 定制term paper and give a 3-year Subscription Marketing Plan.
The report firstly introduce the background of the jazz magazines, and secondly, it analysis the general market conditions for magazines. And thirdly, it analysis the market for jazz in the UK .fourthly, it give the 3-year Subscription Marketing Plan for jazz magazines .finally, it give a short conclusion.
Table content
Abstract 2
1.Introduction 3
2.The background of Jazz magazine 3
3.The general market conditions for magazines 3
3.1Macro Background 4
3.1.1Journals homogeneity 4
3.1.2Social and political factor existed in capital market 4
3.1.3Editor, sales, distribution system is not perfect 4
3.1.4various aspects of Journal industry chain start comprehensive development 5
3.2Microscopic analysis 5
3.2.1Magazine circulation analysis 5
3.2.2Magazine localization 7
3.2.3 the readers do reading by themselves 7
3.2.4 Competition is intense in the Magazine market. 8
4.The market for jazz in the UK 8
4.1 The development of jazz 8
4.2 People's recognition and love of jazz 9
5. The 3-year Subscription market plan for the Jazzwise magazine (4c ) 9
5.1Customer demand-driven innovation and development of product 9
5.2 To facilitate the construction-oriented channel network 11
5.3Communication-oriented of integrated marketing communication 13
5.4 Carry out a wide range of advertising and marketing 14
6.Conclusion 15
Reference 16
Reference
Ben Crewe (2003), Representing men: cultural production and producers in the men's magazine market,Oxford International Publication Ltd
Christian Grönroos(2006), On defining marketing: finding a new roadmap for marketing, Marketing Theory, vol. 6: pp. 395 – 417
David Tucker (1993), Leisure markets: the major information sources, Business Information Review, vol. 10: pp. 16 - 30.
Frank Kofsky(1971), The Jazz Tradition: Black Music and its White Critics, Journal of Black Studies, Jun 1971; vol. 1: pp. 403 - 433.
Ferrell O. C.,Michael D. Hartline(2007), Marketing Strategy, Thomson Higher Education
Ingrid M. Martin, David W. Stewart, and Shashi Matta(2005), Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal–Oriented Brand Meaning to Brand Extensions, Journal of the Academy of Marketing Science, vol. 33: pp. 275 - 294.
John D. Baskerville (1994),Free Jazz: A Reflection of Black Power Ideology, Journal of Black Studies, vol. 24: pp. 484 – 497
Kumar V.and Andrew Petersen J. (2005), Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence, Journal of the Academy of Marketing Science, vol. 33: pp. 504 – 519
Michael Levy and George W. Jones, JR(1984), The Effect on Sales of Changes in a "Push" Marketing Strategy in a Marketing Channel Context, Journal of the Academy of Marketing Science, vol. 12: pp. 85 - 105.
Margy P. Conchar, Melvin R. Crask, and George M. Zinkhan(2005), Market Valuation Models o