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with pure natural，non-sugar and less sugar are more popular in the market. Bottled water drink may be most popular for people with less money because of its cheap price.

 5.3 Limitations
5.4 Recommendations
5.5 how Asian indigenes compete against Western competitors
5.6 Conclusion

 

Reference
 
Appendix Ⅰ
English version of the Questionnaire
Here 9 questions are used to investigate the customer’s attitude towards the soft drink’s brand.
Please indicate your agreement level to the following question. These questions are:

1 what is your gender?

2 How old are you?
(1)11-18 years old (2)19-25 years old (3)26-35 years old (4)36-45 years old (5)46-60 years old (6)older than 60

3 What is your income per month:(1)less than 600 yuans (2) 600-1500 (3)1500-3000 (4)3000-5000 (5)more than 5000

4 What is your occupation?
(1)students (2)professionals or managers in national authorities,corporations and institutions. (3)manual workers (4)self-employed person (5)freelance (6)others

5 What is the amount of soft drinks that you are always buying in a month?
(1)Less than 5 (2)6-10 (3)11-20 (4)21-30 (5)more than 31

6 What kinds of soft drinks do you buy most frequently?(multiple choices,not less than 5 choices)
(1)carbonated drinks (2)sports drinks (3)fruit drinks (4)tea drinks (5)drinking water

7 Which brand do you buy most frequently?(multiple choices,not less than 5 choices)
(1)Pepsi cola (2)Coca Cola (3)King power X(4)dimensional body (5)orange juice of Master Kong (6)grape juice of master kong(7) peach juice of master kong (8)orange juice of uni-president (9)Tomato juice of uni-president (10)Coo (11)Kirin coffee(12)Nestle coffee (13)green tea of Uni-president (14) Iced tea of uni-president(15)iced tea of master kong(16)Charlie wong of uni-president(17)Red tea of kirin (18)bubble tea of Nestle (19)iced fruit tea of Nestle

8 What reason below will make you choose a new brand?
(1)Advertisement (2)Promotion (3)Recommendation from friends (4)英国留学生市场营销管理论文定制Recommendation from sellers (5)product with high cost-efficiency (6)good packing (7)foreign brand (8)image of producing company (9)nutrition

9 Where are you always buying soft drinks(multiple choices,not less than 5 choices)
(1)super market (2)integrated market(3)convenience stores(4)vending

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