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In recent years, online shopping has been a very popular activity in the UK, it can help customers saving time, and easy to buy. With the global 代写留学生市场营销论文growth in online shopping, more and more retailers choose selling online. As Dixon and Marston report, there are about 1.5 percent retailers in the UK trade online. So the sales of traditional shops may be affected. Online shopping has become a very important part of business. Liu et al. (2006) claim that retail e-commerce as a new mode of business, can bring about huge economic benefits for sellers, and achieve consumers’ demand better. In the UK online shopping market, there are two main sector of retail—B2C( business to customer) like Amazon.com and C2C (customer to customer) like eBay. And there is another sector which is newer—C2B(customer to business). Amazon.com is a business company to customers which sells million of items online such as books, movies, music, electronics and clothing. This company was founded in the US, at the beginning, Amazon is an online bookstore. With the development, Amazon has one of the largest online shopping companies. eBay.com is another one of the largest online shops. But it different from Amazon, it does not deliver goods, just offers a platform for consumers who want to sell and buy online. eBay founded websites over 33 countries, and has 150 million users. These two sectors of online shopping have both advantages and disadvantages, but they are all use the models for a long time. But online shopping is still in its initial stage, it also needs to develop. So C2B—a new sector of online shopping appeared, which is more flexible than before may help companies to develop and increase sales. The aim of this proposal is that by comparing eBay and Amazon in the UK market, to describe the advantages and disadvantages of C2C and C2B, and then find a new development direction of online shopping to improve the sales in the UK.

2. Objective

Reference

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