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摘要：美国北卡罗来那大学硕士毕业论文定制-审议制度对中国市场发展的影响-The development of market orientation: a consideration of institutional influence in China-Nir Kshetri, The University of North Carolina, Greensboro, North Carolina, USA Acknowledgements The author is grateful to two anonymous APJML reviewers for their constructive feedbacks on an earlier version, which drastically improved the paper's quality.

in new product performance (Wei and Morgan, 2004) as well as employees’ job attitudes, satisfaction and organizational commitment (Zhou et al., 2005 a, b).
While China's modernization is reflecting increasing institutional convergence with the West, analysts predict that its transition to a market economy is likely to follow a unique trajectory (Peerenboom, 2006). We, however, know very little about the “Socialism with Chinese Characteristics” (Ahmadi-Esfahani and Locke, 1998, p. 34) from the standpoint of firms’ market orientation. More to the point, does China differ from other countries in terms of the natures of institutions impacting the diffusion of market orientation among firms?
Researchers of marketing, management, organizational theory and related areas could benefit greatly from an understanding of the nature of market orientation of developing world-based firms. Much of the research examining market orientation is, however, conducted in the context of developed economies (Deshpande and Farley, 2000; Wei and Morgan, 2004).

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