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Abstract
Research questions
The main purpose of this report is to explore the Marketing mix of the online game. With the rapid development of the internet technology, it brings the prosperity of the online game, which is a major way to relax for many people (Jyh-Jian Sheu, Yan-Hua Su, Ko-Tsung Chu, 2009). So there are more and more customers of online game. The competition between online game companies is fiercer. They keep introducing new products to please and attract customers. Since 1997, the online game has developed from the first-ever internet-based game to the 3D game. At that time, the join of many companies was helpful for the development of the online games industry. The prosperity of the industry also rescued the Korea’s crash economy.

With the prosperity of the online game, there appear more companies engaged in this industry, which products the competition worldwide. To make their product more popular, companies should pay attention to the marketing mix (Goyal, S., 2007). As it is known to all, marketing is the process to conduct market research, sell service or product to customers and advertising their products. It is the age of experience economy; the marketing activities can bring pleasing experience to customers. In this research, it analyses the data of consumer’s attributes and constructs method to forecast the behaviour of new online games’ consumers. To make a detail marketing mix, this paper focuses on the data collection and analysis. The object of this research is the favourite types of online games, customers’ motivation, the gaming crowd and the marketing suggestion.

 Research process
After analysing the achievements of previous research while dealing a similar situation, it can gain the attributes of the online games consumers. According to the preparatory work, the important factors which are influential are modified and located. There is various researches focus on different problems in online game marketing, while their all pay attention to product range, market segment and targeting strategy.
To obtain the data in reality, two types of research were used in this report, which are exploratory research and descriptive research. In exploratory research, methods of data collection include secondary data analysis, case study and focus group interview (Bryman, A, 2008). The exploratory research is helpful to determine the best data collection method, research design and selection method. In this research, it invited 6 players for the focus group Marketing Assignment interview and obtained the secondary data from online game company and the internet.
Survey research is the only method that used in descriptive research. The descriptive research is also called statistical research(Bryman, A, 2008). It can describe characteristics and data about the phenomenon or the population being studied. The data from descriptive research is accurate, factual and systematic, which will be used for the averages, frequencies and other statistical calculations. In this research, the questionnaire was put on the website for customers to respond. There were 500 questionnaires are effective. Through those research’s methods, the data can be collected and analysed.

 Central thesis
After discussing the integration of all the research method, it can draw the conclusion that most online game customers are males who are aged at 18-35. More than 40% people have accepted higher educatio本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。