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摘要：提供代写市场营销管理英文论文-基于跨文化问题的宝洁公司在中国的目标市场管理-Procter & Gamble Company is named by William Procter and James Gamble，Cross Cultural Issues of P&G’s Targeted Market Management in China

Cross Cultural Issues of P&G’sTargeted Market Management in China

Contents
Chapter I Introduction 3
1.1 Background knowledge of international market integration 5
1.2 Research objectives 6
1.3 Research hypothesis 7
Chapter II Literature review 9
2.1 Definition of international market 9
2.2 Cross cultural management upon the context of global market 11
Chapter III Research Methodology and Limitations 13
Chapter IV Data collection and analysis concerning the organizational behavior of P&G 15
4.1 Porter's five forces model analysis of Daily Chemical Industry 15
4.1.1 Threat of new entrant 15
4.1.2 Competitive rivalry within an industry 16
4.1.3 Threat of substitute products 17
4.1.4 Bargaining power of suppliers 17
4.1.5 Bargaining power of consumers 17
4.2 P & G's innovation model 18
4.2.1 Discovery 19
4.2.2 Assessment 20
4.2.3 Development 21
4.2.4 Co-creation 21
4.3 The effectiveness of Connect and Develop Innovation Model 21
4.4 Motivating staff and customer needs management 25
4.4.1 Motivating staff under the international environment 25
4.4.2 International market and varied customer needs 26
4.5 The global market management of P&G 28
4.5.1 An introduction of P&G’s global strategy 28
4.5.2 Investigation of P&G’s international marketing 28
4.5.2.1 Strategy of seizing the big and freeing the small 28
4.5.2.2 Localization strategy 29
4.5.2.3 Brand strategy 30
4.5.2.4 Brand development strategy 31
4.5.2.5 Whole distribution of standardization and strategic alliance strategy 32
4.5.2.6 Advertising strategies of control and use of CCTV 34
4.6 The brand management of P&G 35
4.6.1 To believe that the brand is everything  35
4.6.2 The emphasis on brand asset 35
4.6.3 The marketing-friendly corporate culture 35
Chapter V Discussion and recommendation 36
Chapter VI Conclusion 38
References 39

Chapter I Introduction
Procter & Gamble Company is named by William Procter and James Gamble. They were both in the Midwest of U.S., and they founded the company mainly manufacturing soap and candle in Cincinnati. Both of their surnames were as the name of the corporation, and the name is still in use. P&G is currently the world’s largest manufacturer of washing and skin care products.

P&G entered the Chinese market earlier than other Western multinational corporations, as early as the beginning of China’s reform and opening, P&G had begun the large-scale market research work in the Chinese market. In August 1988, P&G invested $10 million jointly with Hong Kong Heji Huangpu (China) Co., Ltd., Guangzhou Soap Plant，Import and Export Trade Company of Guangzhou Development Zone of Economy and Technology to set up its first joint venture in China. That is Guangzhou P&G Co., Ltd., which produces shampoos, hair conditioners and skin cream. Since then, P&G set up 11 jointly funded or solely funded enterprises in Guangzhou, Beijing, Chengdu and Tianjing, with its products spreading across the whole country. After more than ten years of operation, Procter & Gamble Company was a great success in the Chinese market, both the number of brand and market share were in the market-本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。