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marketing future英国newport university mba课程作业

论文作者:英语论文网论文属性:作业 Assignment登出时间:2012-09-19编辑:tinkle点击率:3039

论文字数:3060论文编号:org201209191803513197语种:中文 Chinese地区:英国价格:$ 22

关键词:marketingpostmodern marketingcustomer choicemarketing future

摘要:marketing future英国newport university mba课程作业:围绕postmodern marketing 和customer choice。最好要用到 customer choice 对公司分析。整篇文章的重点是在academic theory上, 所以引用10+,而且要解释所选的叙述理论。

论文题目:Marketing future 1
论文语种:英文
您的研究方向:MBA
是否有数据处理要求:否
您的国家:英国
您的学校背景:newport university 不是名校
要求字数:2500
论文用途:mba课程作业 Assignment
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:围绕postmodern marketing 和customer choice。最好要用到 customer choice 对公司分析。整篇文章的重点是在academic theory上, 所以引用10+,而且要解释所选的叙述理论。尤其上面两个。

marketing future英国newport university mba课程作业

 

Abstract:


The maketing is a kind of activity which aims https://www.51lunwen.org/marketing/ at meeting the customers' needs through market.it seems to be the whole world is affected by the concept of marketing, whether the known or unknown persons .Now with economic globalization and fierce competition ,how to benefit from Marketing theory thought and attract customers is a a compulsory course. But what the enterprise should know is that the postmodern marketing is different from the traditional marketing.Through deeply investigating current and future market,the enterprise can understand the marketing and grasp the opportunity.On the other hand,knowing the reason of customer choice is also very important.The purpose of enterprise is creating customers.The customer is the foundation for enterprise' survival and development.A successful enterprise is never only sell products,it also sell convenience,friendliness,reliability,considerate and enthusiastic service and brand image.Losing customers means the enterprise will lose worth.Now small businesses and independent business owners are increasingly growing , they are in a fierce competition market, and constantly seek survival method so we have responsibility to make marketing activities under the control than ever before .

keyword:marketing, postmodern marketing ,customer choice ,marketing future


The difference between postmodern marking and modern marketing

The postmodern society is a "instantly changing” times relying on the network information, postmodern media and high-tech network will reorganize the whole world in the same frequency and culture. Thoroughly changing of time and space makes a radical transformation of modern people.

The characteristic of postmodern marketing
Postmodern marketing give our enterprise practice's enlightenment
customer choice
The secret of Wal-Mart Stores, Inc.'s success
future of marketing

References
Brown, S. (1999), Postmodernism: the end of marketing?, in Brownlie, D., Saren, M., Wensley, R.and Whittington, R. (Eds), Rethinking Marketing: Towards Critical Marketing Accountings, Sage Publications, London, pp. 27-57.

Brown, S. (1993), Postmodern marketing?, European Journal of Marketing.

Kotler,P &Leby,Sidney J.Broadening(1969) The concept of marketing [J] Journal of marketing,1969(1)

Holloway, R.J. Mittelstaedt, R.A. and Venkatesan, M. (1971), Consumer Behavior. Contemporary Research in Action, Houghton Mifflin, Boston, MA.

Jeffrey G. Blodgett, Kirk L. Wakefield, James H. Barnes, (1995) "The effects of customer service on consumer complaining behavior", Journal of Services Marketing, Vol. 9 Iss: 4, pp.31 - 42.Publisher:MCB UP Ltd.

Michael E. Porter(2000)(New York:Free Press, 1985); David Walters, ‘Implementing value strategy through the value chain’,Management Decision, 38, 3 (2000)

Eugene W. Anderson, Claes Fornell and Donald R. Lehmann,(Jul.论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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