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Analysis of Spanish Wine in France market

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2012-10-14编辑:tinkle点击率:3160

论文字数:3571论文编号:org201210141703312599语种:英语 English地区:法国价格:$ 22

关键词:Spanish wineFrance marketsales

摘要:Analysis of Spanish Wine in France market:分析西班牙酒在法国市场的销售分析,比如在餐馆和零售店超市之类的,字数要求3500字,并且要列好参考文献,引用率不超过25%。

论文题目:Analysis of Spanish Wine in France market
论文语种:英文
您的研究方向:红酒管理
是否有数据处理要求:是
您的国家:法国
您的学校背景:法国商校,中上等
要求字数:3500
论文用途:硕士课程论文 Master Assignment
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:1.最好要有SPSS数据处理2.因为是全班一起做一份大的PROJET,所以我只需要做其中一部分,我要做的部分是:分析西班牙酒在法国市场的销售分析,比如在餐馆和零售店超市之类的。4.如果有参考文献类,最好还是列明。5.这篇是某一门课的report6.引用率要求不超过25%

 

Analysis of Spanish Wine in France market


1. Abstract


When talking about Spain, people tend to be reminded of the brave bullfighting and bold style of thousands of Spanish girls, some of the advanced people know "Church Quixote", Picasso's paintings, Gaudi architecture, the male Carreras treble, flamenco and other Spanish honorary cultural and artistic treasures of the world, but few people think of Spanish wine, which is related to https://www.51lunwen.org/marketing/ the Government of Spain and the lack of publicity of Spanish wine regions, what’s more, the other reason is Spanish national culture. (C Grönroos, 1984) Spanish, there is no "Marketing" in this country. At the past, the Spanish finished producing wine they are passively waiting for orders on phone, but very few people tasted the wine-producing areas outside, not to mention other countries in continental Europe wine. (EJ McCarthy, WD Perreault, 1990)
  In today's wine market, it is generally reflected that the French wine is so expensive and difficult to get, and the Spanish wine’s quality has been greatly improved, the prices are more approachable. The data show the average price of Spanish wine exports is only 1.09 Euros per liter. Although Spanish winery is now more and more international and Conglomeration, but few like French wine areas, which is aristocratic, even if the Rioja wine, quality comparable to France's top wines, but the price is quite reasonable. Spanish wine producer, after all, is that people drink the wine itself, and not to drink the previous history and the story of the nobility, so much easier for modern people to accept.

Key words: Spanish wine, France market, sales

 

2. Introduction
3. Wine market of France
3.1 The dominant wine in France----French wine
3.2 The disadvantage of French wine
4. The wine culture in France
4.1 France culture with wine
4.2 Spanish wine and France wine culture
5. Spanish wine in France market

6. Conclusion

The grape wine in France atmosphere and sales was increasing year by year; they are particularly popular with French wine. It is mainly due to its good quality and five wineries visibility. Now many people like to collect wine, especially the Rafi and other several wineries, also the appreciation potential is so big, Rafi and other well-known French Chateau also change agents full operating mode. In 2010, they increase investment and directly intervention in the market marketing.
  Compared with the French wine, Spain and other new world wine’s concentration and other indicators are relatively high. It is very popular in the international market, and they have more than 7 percent market’s share, its quality and the grade is slightly higher. Therefore, the Spanish wine will have very large development space in the future’s France’s market.


7. Reference

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