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论文语种：英文
您的研究方向：Marketing Management
是否有数据处理要求：否
您的国家：香港
您的学校背景：University of Wales, 英国排名二
要求字数：3500
论文用途：mba课程作业
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：附件内的說明...

英国威尔士大学mba作业：Market Analysis and Recommendations for Giordano in HK

Abstract

Giordano is a representative clothing retailer in HK, and after almost three decades development it has gained great successes in the apparel market. It is believed that it will keep this stable development in the future and will have larger achievements with more advanced marketing strategies.佐丹奴在香港是有代表性的服装零售商，近三年的发展已经在服装市场获得巨大成功。有人认为它将在未来继续保持稳定发展，这将更先进的营销策略有更大的成就。

This report aims to analyze the current market situation of Giordano and evaluate the efficiency of its marketing strategies, and then the future trends of its www.51lunwen.org/marketing/ market’s development in the following three years will be forecasted. This report will mainly provide some recommendations to improve its sales and efficiencies of the market for the coming three years based on the analysis.
本报告的目的是分析当前的佐丹奴市场情况并评价其营销策略的效率，然后在接下来的三年将是预测市场的未来发展趋势。本报告主要是为了提高其销售和分析的基础上，对未来三年的市场效率提供一些建议。

Contents

Abstract 1
Introduction 2
1. The Current Market Situation and Strategies 3
1.1 The Current Market Situation 3
1.2 Segmentation, Targeting and Positioning Marketing Strategies 4
1.3 The Market Objectives for the Coming Three Years 6
2. The Analysis of Efficiencies of Current Marketing Mix 6
2.1 The SWOT Analysis 6
2.2 The Effects of the Current Marketing Mix in the Coming 3 Years 9
3. Recommendations 10
3.1 Ansoff’s Market Matrix Analysis 10
3.2 The Improvement of Products 11
3.2.1 Developing product 11
3.2.2 Diversification 11
3.3 The Improvement of Market Strategies 12
3.3.1 Strengthening Market Penetration 12
3.3.2 Increasing Market Channels 13
3.4 Implementation Plans for the Following Three Years 13
Conclusion 15
References 15

Introduction

With the customers’ highly demanding distinctive brand personalities and identities today’s fashion retail market is becoming increasingly competitive and volatile. Although the customers’ tastes of fashion retail are becoming higher and higher demanding companies’ innovations of the products, the market has already been saturated to some extent.

Conclusion

In summary, Giordano has gained success in the past three decades. And its current marketing strategies have lots of advantages but some disadvantages also exist. Through the SWOT it can be seen that although the threats and weaknesses of Giordano will lead to its loss of markets and sale decreases, there are still many strengths and opportunities to help Giordano to enlarge market and improve sales in the coming three years. The Ansoff’s market matrix helps to provide the directions of Giordano’s marketing strategies in the following three years, and Giordano should implement these new marketing strategies recommended for its final goals.

References

Ansoff H. I. (1965本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。