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rn applied to the network brands , there are a few companies just started to think that they come up with has achieved a brand of the network , but also need to note that many companies do not realize the role of network externalities , there is no thought of a " fresh" winning , but the cottage and imitate blindly follow the trend of a very serious problem , so happy network the overnight and do the details of the marketing model, it is particularly noticeable.

Stealing food popular in the 2009 , if you do not know why things happy network , then you will certainly be treated as aliens . Kaixin is a famous Chinese social networking service website , founded in March 2008 , in addition to steal dishes these old children's game , it also provides photo sharing service , online chat services, music sharing service , network storage service , blog hosting and other services. It is understood that , as of June 30, 2010 , happy network has over 86 million registered users , an average of more than 50 million monthly active users log in every page has been accessed more than eight billion times a day, happy users stay 1.5 billion minutes vegetables . Alexa website ranking in the world , ranked China Kaixin website eighteenth , ranking Chinese SNS website first. Happy network has grown to become China 's largest and most popular social networking sites (SNS), and to continue to maintain a good momentum of development of China's SNS leader. ( Specific figures and information from Baidu Encyclopedia )

   " Marketing to the game play ," happy network should be on the best interpretation , there is no large-scale advertising, a simple vegeteal the happy network onto the social networking site in the Competition . Kaixin web design is not considered advanced , but it does the most intelligent design. Shown in Figure 1 , when the registered account login into the happy network , you will find the user home and not a lot of content , in addition to information about the user interface and the central message center , the only prominent is that a bunch of navigation on the left of the . Navigation on a lot of things , the top is inherent in some of SNS website "Photo" , "Diary" features such as navigation , the following is Kaixin weapon ---- those simple but fun web games. It is worth mentioning that, in the happy network, QQ space aside similar to those of the " recent visitors " and " My Friends " and other columns set up , there are a happy group of online communities navigation group , ie you happy network users can join a wide variety of interesting group , Friends of the same dish to create their own world together , exchange ideas , web games is the equivalent of an additional service .

   As for the happy network logo, but also will simply do the extreme. A happy and smiling stars, is a sign of a happy network , for god 's mouth and shining eyes , with users happy, but also point to understand the happy network 's brand theme : happy.
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