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网络品牌企业品牌在互联网上的存在，主要指企业注册在通用网址的域名与企业名称、商标一起构成企业的名牌，是企业通过各种网络传播手段在网络上塑造的具有一定知名度的品牌，是一种无形资产。网络品牌是网络营销效果的综合表现，体现了为用户提供的信息和服务，其价值只有通过网络用户才能表现出来，它的建设是一个长期的过程。

Corporate brand online brand presence on the Internet , mainly referring to enterprises registered in the common URL domain and business names , trademarks, brand together constitute the enterprise , the enterprise network through a variety of means of communication on the network shaping the brand has a certain reputation , is an intangible asset . Network brand is a network Marketing effectiveness and overall performance , reflecting provide users with information and services , and its value is only through the network users can be shown, its construction is a long process.

深层来讲，网络品牌有两个方面的含义：一是通过没有实体品牌，单纯通过互联网手段建立起来的品牌，二是已有实体品牌，通过互联网对既有品牌进行进一步传播和改造。两种含义虽然不同，其对品牌的推广和营销模式及方法不同，但出发点是一致的，都是为了提升企业的形象，扩大市场份额。

Deep speaking, there are two aspects of the network brand meanings : First, through no physical brand, simply by means of the Internet established brand , the second is already entity brand, through the Internet for further dissemination of existing brands and transformation . Two meanings are different, their brand promotion and marketing models and methods are different, but the starting point is the same, is to enhance the corporate image , expand market share.

将市场营销协会对传统品牌的定义延伸到了网络品牌的定义，他认为:“网络品牌是用以识别某个销售者或某群销售者的产品和服务，并使之与竞争对手的产品和服务区别开来的商业名称及其标志，通常以网络为平台，有文字、标记、符号、图案和颜色等要素或这些要素的组合构成。”

Luorui Sheng Marketing Association will be the definition of the traditional brand brand extends to the definition of the network , he said: "Network brand is used to identify a particular seller or group of sellers of products and services , and make products with competitors and services to distinguish the business name and logo , usually Intemet as a platform, with text , marks, symbols, patterns and colors and other elements , or a combination of these elements . "

January 19, 2011 , the China Internet Network Information Center released the " 27th China Internet Development Statistics Report" , as of the end of December 2010 , China's netizens reached 457 million , representing an increase of 7,330 people by the end of 2009 ; most cited a lot of attention is that online shoppers grew by 48.6% , is the fastest growing user applications , suggesting more economic activity has entered the Internet era.

Along with this , many companies began to test the water " network marketing ." "Report" shows that SMEs proportion of 92.7% of Internet access , the larger the proportion of corporate Internet access is close to 100%. 43% of Chinese enterprises have independent website or e-commerce platform to build shop ; 57.2% of enterprises using the Internet to communicate with customers , providing customers with consulting services ; SME e-commerce / online marketing application level was 42.1 %, of which e-mail to the proportion of 21.3% as "the most popular internet marketing methods , but we also see is that many network marketing companies began to test the water but did not focus on brand building networks , the vast majority of companies have yet to realize that the Internet has brought the huge impact and the importance of shaping the network brand and how to shape the network is the real brand, but a brand alone the traditional patte本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。