Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2013-11-25编辑:tinkle点击率:9033
论文字数:17697论文编号:org201311241404341152语种:英语 English地区:法国价格:$ 132
关键词:China grape wine industrymarket analysismarketing strategy
摘要:The research of China's grape wine industry market analysis and marketing strategy,是由留学生论文团队策划并撰写,有需要的话请联系qq949925041
1 Introduction
1.1 Background
Grape wine is the second largest alcoholic beverage in the world. The production of grape wine took the peaks in the 1980s, then decrease to 26 million tones, and wave from 25million tone to 29 million tones, due to the unbalance of demand and support, the grape wine industry always provide larger than the demand, and the production is serious excess, the large increase of wine in China early from 1990s, then the consumer of wine keep a large increase. As the increase of income of people resident in China, particularly the development of middle income residents. The production and consumer of grape wine increase every year in China. according to the statics, the production of grape wine in China research to the 1 million tones, increase 25 percent compare to the 2009, the sale of grape wine in China more than 10 billion , the increase ia quickly. At present, the consumer of grape wine ia only accounting for 1 percent in the wine consumer, the per consumer grape wine only 0.35 liters, this is similar to the un-development counties, the consumer of grape wine in city is 0.7 liter, and difference ten times to the world average level. Difference 20 times to the advantages country, different from the France and Italy more than 100 times, from the analysis, the grape wine market in China has a large market space, actually as the quickly development of grape wine market, the completely of grape market also serious, how to sect the change of grape wine market, and make the right market strategic according to the itself situation has become the key of successful to operation. As the seriously completely, China has became the eighth largest grade wine countries in the World. Optimization the industrial structure not only represents the scale of product, but also the earning of industry, the return of equity of industry is 70% in 2010. The quickly development of grade wine industry not only attract the investors, but also attract the institution and experts to research the grade wine industry. And had many research results of production、consumer、market and production. While the research about the market strategic of grade wine is few. This paper mainly research the market of grape wine of China and analysis the market strategic, which may import for the grape company to make sure the market strategic, and formal the unique competitive in the market,
Reference
Abell, Derek F.and Hamond ,J.S strategic marketing planning. Prentice Hall, Englewood Cliffs.New Jersey.
A.Payne. the essence of services marketing, CITIC Press.2006. the secondly edition.
Bass, Frank M. A new product growth model for consumer durables. Management Science. Vol.15.No.4(January).
Boyet,J.h.Boyet,.Jt. The guru guide to marketing: a concise buide to th best ideas from today’s top marketing. Published by John Wiley &Sons.Inc.
Btattberg.Robert C. and Neslin. Scott A. sales promotion: concepts, methods and strategic. Prentice Hall.14,No.3 Part2.
Francisco J. Diniz,Mari本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。