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From the beginning of 19 century, hospitality culture have play a siginificant role to the human activity. With the era of economic globalization and the popular of travel or tourism industry, the hospitality industry has achieve their rapid improvement. Every year, the hundreds of the hotels or motels or restaurants in the whole world are built or renovated to meet the rapidly growing needs of the travelling public. Thus the management of the hospitality indutry become popular and very important, especailly in a international century. This paper is firstly introduce the development status, and then demonstrate some helpful Marketing and positioning strategies for the future international hospitality management

Key word: Hospitality Management; Strategies; Marketing

1 Introduction引言

时至今日，我们生活在一个比100年前、50年前、甚至是20年前发展更快，更加全球化的一个时代中。在全球范围内，我们提供服务与产品，世界各地的人类社会也因此有了更加密切的联系，而且发展的速度也正在大幅度提升。今天，人类的通讯、交通和计算机服务的发展给人类的进程带来了前所未有的变化，也给人类的发展注入了新动力。

Today, we live in a more global society than 100 years ago, or 50 years ago, or 20 years ago. Products and services are offered on a global basis. Human societies across the globe have established progressively closer contacts over many centuries, but recently the pace has dramatically increased. Today, unprecedented changes in communications, transportation, and computer technology have given the process new impetus. Transportation advancements allows us to travel anywhere in the world within 24 hours. Technology has increased information sharing and allows us to communicate with each other from anywhere. Increasingly transparent capital markets are spreading the same concepts globally. These are just some examples of our more homogenous world. This process, or fundamental shift, is referred to as globalization. Whatever the business is, the hospitalityindustry in the world have been moved by the wave of globalization, changes have taken place to in this industry with the growing population changes of distribution.

Generally, hospitality field is considered part of the tourism industry. Looking back to the whole 20th century, each year hundreds of hotels and cruise ships (floating hotels) are built or renovated to meet the rapidly growing needs of the travelling public. So it is considered that the hospitality industry is one of the fastest growing industries in the world with hotels, motels, and restaurants remaining open 24 hours a day, seven days a week to meet the demands of our traveling society. Some of the newest are luxurious beyond your wildest imagination - you could just find yourself working in this fast paced and rewarding environment. In the United States, hotel-keeping ranks seventh among service industries, coming only after such giants as public transportation and restaurant management. There are approximately 51,000 hotels in the United States with a total of 3.9 million rooms, and the number is increasing related to the development of the travel and immigration.

In china, the rapid growth of tourism industry led to increasingly prosperity of hotel subsidiary industries, especially after SARS of 2003, star-level hotels and budget hotels in China's major cities developed rapidly. By the end of 2005, China's star-level h