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Nowadays Google is the most used search engine in the world with over 60% of the world requests made on search engines. Google is also a company providing a large range of services. His web browser-Chrome makes it now compete with firms such as Microsoft. Some examples of Google services: mails, videos hosting, blogs, companies ads, maps, pictures hosting, websites analytics.During the last 4 semesters Google generated nearly 30 billions dollars of revenue with a net profit of 4,85 billion dollars. As a comparison for the same period Microsoft got 60 billions dollars and a net profit of 17,6 billions. The value of Google is nowadays estimated to 242 billion dollars. In the High-Tech sector only three companies have a better quotation: Microsoft, IBM and Apple. Google is physically present in 43 countries around the world with 68 offices: To understand how this company could have been so successful globally let's study his globalization steps during the last decade.

2,Google’s global expansion
In 1996 a 24 year-old PhD student called Larry Page studying at the University of Stanford was looking for a theme for his thesis. Encouraged by his supervisor he studied the following topic “exploring the mathematical properties of the World Wide Web” working in collaboration with another student called Sergey Brin. To make it simple, it is from this work and collaboration that will came up “Google Inc”(officially created in September the 7th 1998). Two months later Google is already included in the Top 100 of world websites of PC magazine. Even if Google is formerly a web based application in English it is a worldwide service available on the Internet for all. As his creator(Larry Page) said “Google's search engine has always had strong global appeal,quot”. Here is a list of Google abroad activities. Year 1999: first engineer employee hired. Year 2000:Google provides an interface in several languages: French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian, Danish, Chinese, Japanese and Korean. Year 2001: Google is now available in 26 languages and open his first global office, in Tokyo. A partnership with Universo Online (UOL www.51lunwen.org/marketing/ )(the largest online service and Internet provider in Latin America) makes Google the major search service for millions of Latin Americans .Google first global office is set up in Tokyo in 2001. Year 2002: Google is available in 72 languages, partnership with AOL and first office in Australia in Sidney. Year 2003: several national acquisitions to extend Google services which at the end extend as well world services abroad of Google, for example the blog services “Blogger”. Dublin became the first location for Google's regional operations outside the U.S. Year 2004: more than 100 Google domain names are available. Google opens new engineering offices in Bangalore and Hyderabad in India. R&D center opened in Tokyo. Year 2005: the famous Google Maps application is released for Europe. New R&D center opens this time in China. First offices in Mexico and Argentina. Year 2006: several other acquisitions to extend their services with translation in several languages. Year 2007: Partnership with China Mobile, the world's largest mobile Telecommunication carrier, to provide mobile and Internet sear