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same time, it might be not difficult to find that there is more and more organic food appearing in the supermarkets than the past.

Although carbon drinks is acting the role of the flagship product in beverage industry, people still discover that carbon drinks do harm to health because these drinks contain high level of sweet. A new study indicates that women who drink two or more servings of sweetened beverages per day may increase their risk of heart disease by 35 percent (Beverage Daily, 2009). However, in terms of healthy drinks, the fresh juice which is nutritiously made of genuine fruit without artificial spices becomes popular, so as drinks rich in fibers, vitamin and nutrition drinks. Moreover, there is a trend that an increasing number of beverage companies attempt to produce healthy drinks. For example, an ingredient once associated with the over 65 age demographic and powdered drink mixes like Metamucil is reaching a new market of the younger, healthy-conscious consumers (BEVSOLUSTION, 2009).

Typically, Soymilk is one of the most health drinks. It is a traditional food in China and Chinese people like soymilk very much. In October 1999, the United States Food and Drug Administration announced that soy protein will help to prevent coronary heart disease. And the United States Department of Agriculture has also approved the National School canteens add soymilk to breakfast and lunch as the daily protein ingestion in March 2000 (FengHuang News, 2006). Vitasoy is the most famous soymilk brand in China as a nutritious, high-protein soymilk drink which was sold at an affordable price (Vitasoy international hold Ltd., 2008). The official home page of Vitasoy has shown that, “This is achieved through the provision of a variety of high-quality, nutritious food and beverages.”(Vitasoy international hold Ltd., 2008). In the UK, people are used to having soymilk with cornflake as breakfast. This indicated that people in UK have accepted the soymilk and in this case, Vitasoy soymilk will have the opportunity to be sold in this country. Moreover, the Vitasoy soymilk is more convenient for people to have because of its ready-to-drink style which insuring people to incept nutrition anytime anywhere.

As a big company with long history, Vitasoy produces other series drinks which are also nutritious, such as tea series and juice series. Tea drinks seems to become the drinking fashion today (William, p.1289). Recent findings indicate that people may become thinner, healthier, and more vibrant, have better skin, and even be in better mood by drinking three to five daily cups of tea (Beverly, p.8). Vitasoy Company promotes VITA Lemon tea strongly with real lemon juice filling with rich vitamin C. Among other similar products in the beverage industry, VITA lemon tea is the only brand that adds natural lemon juice into the drink instead of using lemon tasted spice (International Advertisement, 2008). Consequently, VITA lemon tea have been made a fuss about “really” on the advertisement and advertising campaign of VITA Lemon Tea launched in China was awarded "China Advertising Great Wall Gold Award" and "Series Print Advertising Campaign Silver Award" on October 2008 (Vitasoy International Hold Ltd, 2008).

In order to expand the international market for Vitasoy Company, they have settled into Australia, America and Singapore gradually during last 10 years (Vitasoy HK, 2007